QUESTION: 17

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?

Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Answer(s): C

Explanation:

To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.

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QUESTION: 18

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
Requiring the subscriber to complete a survey before allowing them to unsubscribe
Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

Answer(s): A

Explanation:

One of the CAN-SPAM requirements for unsubscribing from commercial emails is providing a clear and easily accessible mechanism that does not require a subscriber to log in or provide extensive information to unsubscribe. This ensures that recipients can easily opt-out of future communications if they wish, without unnecessary barriers, which is a key aspect of respecting user preferences and complying with legal standards for commercial email communications.

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QUESTION: 19

A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?

Number
Boolean
Text

Answer(s): B

Explanation:

For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.

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QUESTION: 20

The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?

Journey History
Journey Dashboard
Journey Health

Answer(s): B

Explanation:

To compare goal attainment across three separate journeys at a glance, the associate should use the Journey Dashboard feature in Salesforce Marketing Cloud. The Journey Dashboard provides a comprehensive overview of journey performance, including key metrics and goal attainment, in a visual format. This allows marketers to quickly assess the effectiveness of different journeys and make informed decisions to improve their marketing strategy.

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Free Salesforce-Marketing-Associate Exam Braindumps (page: 5)

QUESTION: 17

Explanation:

QUESTION: 18

Explanation:

QUESTION: 19

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QUESTION: 20

Explanation: