A home store wants to advertise their products on a particular TV channel owned by a publishing company.Which channel should this media plan include?
Answer(s): D
Comprehensive and Detailed Explanation From Exact Extract:Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Media Cloud Channel DefinitionsAdvertising Sales Management Media Types https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.To which persona should the user be mapped?
Answer(s): A
Comprehensive and Detailed Explanation From Exact Extract:The Media Planner persona is responsible for creating media plans based on RFPs, analyzing past campaign data, and proposing strategic media buys. Yield Managers focus more on inventory optimization, Designers on creative development, and Ad Ops on campaign execution.
Media Cloud Persona Mapping Guide https://help.salesforce.com/s/articleView?id=sf.media_cloud_personas.htm&type=5
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?Choose 3 answers
Answer(s): A,C,D
Comprehensive and Detailed Explanation From Exact Extract:Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Marketing Cloud Intelligence Integration Overview https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.What should a Consultant do before migration?
Answer(s): C
Comprehensive and Detailed Explanation From Exact Extract:Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.
ASM Upgrade and Migration Best Practices https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5
A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud. Which set of objects should a Consultant access to generate such report?
Answer(s): B
Comprehensive and Detailed Explanation From Exact Extract:Pricing Plan, Pricing Plan Step, and Price List objects are part of the managed pricing framework in Media Cloud used to define and track pricing changes. These objects collectively reflect the price list changes over streaming packages. Product and Price Book objects are standard Salesforce objects but do not capture the pricing plan step details critical for auditing price changes.
Media Cloud Pricing Management Data Model https://help.salesforce.com/s/articleView?id=sf.media_cloud_pricing_management.htm&type=5
Post your Comments and Discuss Salesforce Salesforce-Media-Cloud exam prep with other Community members:
Our website is free, but we have to fight against AI bots and content theft. We're sorry for the inconvenience caused by these security measures. You can access the rest of the Salesforce-Media-Cloud content, but please register or login to continue.