A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting. Which type of targeting is available with Media Cloud?
Answer(s): C
Comprehensive and Detailed Explanation From Exact Extract:Media Cloud supports Geo Targeting as part of its standard digital ad targeting capabilities, allowing advertisers to specify geographic locations for their ads. Content Targeting, Day/Time Targeting, andUser's OS Targeting are generally managed by the Ad Server or external DSP platforms, not Media Cloud out-of-the-box.
Media Cloud Digital Ad Targeting FeaturesSalesforce Media Cloud Product Guide https://help.salesforce.com/s/articleView?id=sf.media_cloud_targeting.htm&type=5
Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
Answer(s): A
Comprehensive and Detailed Explanation From Exact Extract:The QuoteGroup object in Media Cloud ASM is designed to represent sub-deals within a quote, capturing details like amounts and dates for these groupings. It allows segmentation of quotes into logical deal components. The other objects focus on pricing adjustments, membership, or product rollups but do not represent sub-deals.
Media Cloud ASM Data Model Guide https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_objects.htm&type=5
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June. Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle? Choose 2 answers
Answer(s): A,D
Comprehensive and Detailed Explanation From Exact Extract:Tableau and CRM Analytics are Salesforce add-ons that can integrate with ASM data to provide deep historical analytics and performance trend insights. Marketing Cloud Intelligence focuses on data ingestion and optimization but Tableau and CRM Analytics specialize in flexible visualizations and historical analysis. Ad Manager is an ad server, not a reporting tool.
Media Cloud Reporting and Analytics OptionsSalesforce Tableau and CRM Analytics Integration https://help.salesforce.com/s/articleView?id=sf.media_cloud_reporting_options.htm&type=5
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system? Choose 2 answers
Comprehensive and Detailed Explanation From Exact Extract:Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Media Cloud ASM Evaluation ChecklistSalesforce Media Cloud Integration Guidelines https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5
A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org. During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.Which two reasons could have caused the error?Choose 2 answers
Answer(s): A,C
Comprehensive and Detailed Explanation From Exact Extract:Permission and license errors in migration typically arise because the target org lacks the required platform license definitions or add-on licenses, or because the admin user profile does not have the necessary permission set licenses assigned. The source org licenses don't impact target org migration errors, and missing integration procedures/Data Raptors usually cause functional issues but not license errors.
Media Cloud ASM Migration GuideSalesforce License and Permission Management https://help.salesforce.com/s/articleView?id=sf.media_cloud_migration_troubleshooting.htm&type =5
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