QUESTION: 5

A Product Manager in a business-to-business market wants to disrupt a competitor by changing the work processes of a complex industrial process.
Which Design Thinking tool will help in redesigning the work processes?

Buy a Feature
Journey maps
Buyer personas
Value proposition canvas

Answer(s): B

Explanation:

Journey maps are a design thinking tool that help visualize the steps, interactions, and emotions of a user as they go through a process or a service. Journey maps can help redesign work processes by identifying the pain points, opportunities, and gaps in the current state, and by generating ideas for improving the user experience and value proposition in the future state. Journey maps can also help communicate the user needs and expectations to the stakeholders and align them on a common vision and goal.

Reference:

Journey Maps - Scaled Agile Framework
Journey Mapping 101 | Nielsen Norman Group
Journey Mapping: The Ultimate Guide | Miro
Journey Mapping: How to Create One and Why It's Important

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QUESTION: 6

What is one characteristic that is an essential part of market segmentation?

Exploring competition within the segment
Evaluating if segment members view the organization positively
Validating that the segment is valuable enough to be economically feasible
Determining if the organization already has strong sales within the segment

Answer(s): C

Explanation:

Market segmentation is the process of dividing a market into distinct groups of customers who have similar needs, preferences, or behaviors. Market segmentation helps enterprises identify and target the most valuable and profitable customer segments, design and deliver solutions that meet their needs, and optimize their marketing strategies and campaigns. However, market segmentation is not only based on quantitative factors, such as size, growth, and profitability, but also on qualitative factors, such as values, mission, and vision. A market segment should align with the enterprise's values and mission, which reflect its purpose, identity, and culture. A market segment that aligns with the enterprise's values and mission will help the enterprise achieve its strategic goals, create a positive brand image, and build trust and loyalty with customers. One of the characteristics of effective market segmentation is that the segment should be valuable enough to be economically feasible. This means that the segment should have enough potential customers who are willing and able to pay for the products or services offered by the enterprise. The segment should also generate enough revenue and profit to cover the costs of marketing, production, and distribution. The segment should also have a positive impact on the enterprise's return on investment (ROI) and net present value (NPV). A segment that is not valuable enough to be economically feasible will not be sustainable or profitable for the enterprise.

Reference:

Customer Centricity - Scaled Agile Framework
Advanced Topic - SAFe for Marketing - Scaled Agile Framework What is one consideration when evaluating the fit for a market segment? 5.4 Essential Factors in Effective Market Segmentation

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QUESTION: 7

What is one strength of qualitative research?

It provides statistically significant results
It is scalable to large numbers of people
It is costly on a per-customer cost basis
It builds Customer empathy within the team doing the research

Answer(s): B

Explanation:

One of the strengths of qualitative research is that it can be applied to a large number of people, as it does not require a fixed sample size or a predefined set of questions. Qualitative research can use various methods, such as interviews, focus groups, observations, or document analysis, to collect data from different sources and contexts. This allows researchers to explore a wide range of perspectives, experiences, and meanings, and to generate rich and diverse insights.

Reference:

23 Advantages and Disadvantages of Qualitative Research
5 Strengths and 5 Limitations of Qualitative Research

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QUESTION: 8

Who is the best stakeholder to collaborate with if a Product Manager wants to discuss an Enabler Feature for the upcoming PI?

Agile Team
Epic Owners
System/Solution Architects
Business Owners

Answer(s): C

Explanation:

An Enabler Feature is a type of feature that supports the development and delivery of future business features by extending the architectural runway, improving the infrastructure, or addressing compliance. An Enabler Feature is usually defined and prioritized by System/Solution Architects, who are responsible for designing and guiding the technical aspects of the solution. Therefore, the best stakeholder to collaborate with if a Product Manager wants to discuss an Enabler Feature for the upcoming PI is the System/Solution Architect, as they can provide the necessary technical expertise, guidance, and alignment.

Reference:

Enablers - Scaled Agile Framework
System and Solution Architect/Engineering - Scaled Agile Framework PI Planning - Scaled Agile Framework

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Free SAFe-APM Exam Braindumps (page: 2)

QUESTION: 5

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QUESTION: 6

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QUESTION: 7

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QUESTION: 8

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