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Today's new urban Asia is just as sophisticated and in many ways more exciting than Western cities. Urban Asian consumers are knowledgeable, modern, and keen to embrace the global lifestyle. Young, urban Asians have grown up accustomed to many things that originated in the West. They have, for example, completely embraced pizza, some even claiming that it is a part of their heritage. The story is told about a young Singaporean boy who was taken by his father to Rome. "Hey, look, Dad," the little boy exclaimed, "they have pizza here too!" On sampling the product, the boy decided that it was not as good as the original back home.
Nury Vitachi, who writes for the South China Post and the Far Eastern Economic Review, describes the Asian middle-class phenomenon: "Executives in Asia have become rich at warp speed by taking full control of their own lives. They invest a great deal of time in their work, they use strategy to scramble up the corporate ladder, and they demand payment in cash ­ so they can make their money work as hard as they do."
Signs of affluence are everywhere, but don't get carried away. Traveling around Asia, no matter how rich the Asians become, signs of their frugal nature are still apparent. And they are very cost-conscious. Shopkeepers in many Asian cities, most notably in Hong Kong, demand payments for discounted merchandise in cash instead of plastic, and many Asians are accustomed to that. Most people save the increases in their income, and many prefer to put it into fixed or other income-generating assets. Stock, land, and property are their favorites.
Many affluent Asians still regard financial security as the most important form of security, and they are confident that Asia is the place to be to achieve that. While many have begun to savor the good life, they are not letting go of their top priority of education for their children. Education is looked upon as the most important contributing factor to success in life. And in many of Asia's competitive urban centers, there is a rush to acquire a second degree and other forms of professional qualification to ensure personal competitiveness in the workplace. There are extraordinary opportunities in Asia for education and training programs from language to software programming.
Despite the rise in their assertiveness, Asians still look to the United States and not so much to Europe for ideas and trends. In general, except for those in Hong Kong and Japan, they are not particularly concerned with being fashionable. For today's Asia, Japan and Hong Kong are the sources of Asian fashion ideas, but as Asia becomes more affluent, there is a great opportunity to develop an indigenous fashion industry. For example, a huge market potential exists in introducing new materials and simplified but fashionable designs for countries in tropical Asia with a hot humid climate throughout the year.
The population density and lack of space in urban areas has prohibited Asians from exercising frequently and few indulge in outdoor activities. This is changing. Most Asians consider themselves in good health. Compared with Americans, few are overweight ­ largely as a result of their Asian diet. But now health clubs are becoming popular among younger Asians. Potential for indoor exercise equipment holds great promise. It is also important to dress for the gym, and younger Asians are serious about looking good, complete with makeup, sunglasses, designer exercise shoes and outfits, and a gym bag.
In trying to hit Asia's moving targets, regardless of what you are selling, it is a good idea to stick with market density ­ not country by country, but, mostly, city by city. Asian markets can be a marketer's dream in that their densities are among the highest in the world. Java, Indonesia's main island, has 115 million people. On Nanjing Road, Shanghai's busiest street, businesses are open twelve hours a day almost every day of the year. More than 1.5 million people visit the shops there and spend more than $50 million every day.
Someone said that you can only become rich if you sell to the rich. I would add that you can become rich faster if you sell to the new rich. For investors in the West, watch for Western companies that are preparing a big push in Asia. The world has not yet seen anything like it before, and you can reap handsome dividends if you back those stocks that are going eastward.
It can be inferred from the passage that:

  1. the Asian fashion market is already saturated with indigenous designs and manufacturers.
  2. credit cards are gaining acceptance slowly as a form of payment for merchandise in Asia.
  3. the comparative lack of space in urban Asia has led to increased health problems.
  4. competitive professionals often pursue additional education and training.

Answer(s): D

Explanation:

It is stated in paragraph four that there is a rush to enhance personal competitiveness through further education and training.
Choice A is negated in the fifth paragraph, which states that great opportunities exist in developing an indigenous fashion industry.
Choice B is incorrect. Nothing in the passage hints at an increased acceptance of the credit card as a method of payment. In fact, in paragraph three, the author gives an example in which the notion of paying by credit card is still meeting resistance.
Choice C is incorrect. Paragraph six discusses the increased congestion but does not judge its impact on public health. The author even implies that opportunities for outdoor activities are not as important in Asia as they are in America because of the healthfulness of the Asian diet.



Today's new urban Asia is just as sophisticated and in many ways more exciting than Western cities. Urban Asian consumers are knowledgeable, modern, and keen to embrace the global lifestyle. Young, urban Asians have grown up accustomed to many things that originated in the West. They have, for example, completely embraced pizza, some even claiming that it is a part of their heritage. The story is told about a young Singaporean boy who was taken by his father to Rome. "Hey, look, Dad," the little boy exclaimed, "they have pizza here too!" On sampling the product, the boy decided that it was not as good as the original back home.
Nury Vitachi, who writes for the South China Post and the Far Eastern Economic Review, describes the Asian middle-class phenomenon: "Executives in Asia have become rich at warp speed by taking full control of their own lives. They invest a great deal of time in their work, they use strategy to scramble up the corporate ladder, and they demand payment in cash ­ so they can make their money work as hard as they do."

Signs of affluence are everywhere, but don't get carried away. Traveling around Asia, no matter how rich the Asians become, signs of their frugal nature are still apparent. And they are very cost-conscious. Shopkeepers in many Asian cities, most notably in Hong Kong, demand payments for discounted merchandise in cash instead of plastic, and many Asians are accustomed to that. Most people save the increases in their income, and many prefer to put it into fixed or other income-generating assets. Stock, land, and property are their favorites.
Many affluent Asians still regard financial security as the most important form of security, and they are confident that Asia is the place to be to achieve that. While many have begun to savor the good life, they are not letting go of their top priority of education for their children. Education is looked upon as the most important contributing factor to success in life. And in many of Asia's competitive urban centers, there is a rush to acquire a second degree and other forms of professional qualification to ensure personal competitiveness in the workplace. There are extraordinary opportunities in Asia for education and training programs from language to software programming.
Despite the rise in their assertiveness, Asians still look to the United States and not so much to Europe for ideas and trends. In general, except for those in Hong Kong and Japan, they are not particularly concerned with being fashionable. For today's Asia, Japan and Hong Kong are the sources of Asian fashion ideas, but as Asia becomes more affluent, there is a great opportunity to develop an indigenous fashion industry. For example, a huge market potential exists in introducing new materials and simplified but fashionable designs for countries in tropical Asia with a hot humid climate throughout the year.
The population density and lack of space in urban areas has prohibited Asians from exercising frequently and few indulge in outdoor activities. This is changing. Most Asians consider themselves in good health. Compared with Americans, few are overweight ­ largely as a result of their Asian diet. But now health clubs are becoming popular among younger Asians. Potential for indoor exercise equipment holds great promise. It is also important to dress for the gym, and younger Asians are serious about looking good, complete with makeup, sunglasses, designer exercise shoes and outfits, and a gym bag.
In trying to hit Asia's moving targets, regardless of what you are selling, it is a good idea to stick with market density ­ not country by country, but, mostly, city by city. Asian markets can be a marketer's dream in that their densities are among the highest in the world. Java, Indonesia's main island, has 115 million people. On Nanjing Road, Shanghai's busiest street, businesses are open twelve hours a day almost every day of the year. More than 1.5 million people visit the shops there and spend more than $50 million every day.
Someone said that you can only become rich if you sell to the rich. I would add that you can become rich faster if you sell to the new rich. For investors in the West, watch for Western companies that are preparing a big push in Asia. The world has not yet seen anything like it before, and you can reap handsome dividends if you back those stocks that are going eastward.
Suppose that Asian urban centers have seen the construction of many new hiking and nature trails. How would this information affect the author's observation on Asians' interest in health?

  1. It supports the author's claim that Asians are exercising more.
  2. It refutes the claim that health clubs are becoming more popular.
  3. It supports the claim that outdoor activities are becoming more popular if it can be shown that these trails are heavily used.
  4. It refutes the claim that Asians consider themselves in good health if it can be shown that these trails are heavily used.

Answer(s): C

Explanation:

If nature trails are being constructed and if they are heavily in use, then outdoor activity is by definition becoming more popular. The author claims on line 59 that the observation that "few indulge in outdoor activities" is "changing." This claim is supported if the above two conditions were met.
Choice A is incorrect: unless we know that the trails are actually being utilized, and that those using the trails are not those that at one point exercised at health clubs, the level of exercise may not necessarily be increasing.
Choice B is incorrect because health clubs may be becoming more popular in conjunction with the construction of nature trails.
Choice D is incorrect: even if the people are to utilize these trails heavily, this is not necessarily correlated with any change in perception of their own health status. They may, for example, be using the trails because of their picturesque environment.



Today's new urban Asia is just as sophisticated and in many ways more exciting than Western cities. Urban Asian consumers are knowledgeable, modern, and keen to embrace the global lifestyle. Young, urban Asians have grown up accustomed to many things that originated in the West. They have, for example, completely embraced pizza, some even claiming that it is a part of their heritage. The story is told about a young Singaporean boy who was taken by his father to Rome. "Hey, look, Dad," the little boy exclaimed, "they have pizza here too!" On sampling the product, the boy decided that it was not as good as the original back home.
Nury Vitachi, who writes for the South China Post and the Far Eastern Economic Review, describes the Asian middle-class phenomenon: "Executives in Asia have become rich at warp speed by taking full control of their own lives. They invest a great deal of time in their work, they use strategy to scramble up the corporate ladder, and they demand payment in cash ­ so they can make their money work as hard as they do."
Signs of affluence are everywhere, but don't get carried away. Traveling around Asia, no matter how rich the Asians become, signs of their frugal nature are still apparent. And they are very cost-conscious. Shopkeepers in many Asian cities, most notably in Hong Kong, demand payments for discounted merchandise in cash instead of plastic, and many Asians are accustomed to that. Most people save the increases in their income, and many prefer to put it into fixed or other income-generating assets. Stock, land, and property are their favorites.
Many affluent Asians still regard financial security as the most important form of security, and they are confident that Asia is the place to be to achieve that. While many have begun to savor the good life, they are not letting go of their top priority of education for their children. Education is looked upon as the most important contributing factor to success in life. And in many of Asia's competitive urban centers, there is a rush to acquire a second degree and other forms of professional qualification to ensure personal competitiveness in the workplace. There are extraordinary opportunities in Asia for education and training programs from language to software programming.
Despite the rise in their assertiveness, Asians still look to the United States and not so much to Europe for ideas and trends. In general, except for those in Hong Kong and Japan, they are not particularly concerned with being fashionable. For today's Asia, Japan and Hong Kong are the sources of Asian fashion ideas, but as Asia becomes more affluent, there is a great opportunity to develop an indigenous fashion industry. For example, a huge market potential exists in introducing new materials and simplified but fashionable designs for countries in tropical Asia with a hot humid climate throughout the year.
The population density and lack of space in urban areas has prohibited Asians from exercising frequently and few indulge in outdoor activities. This is changing. Most Asians consider themselves in good health. Compared with Americans, few are overweight ­ largely as a result of their Asian diet. But now health clubs are becoming popular among younger Asians. Potential for indoor exercise equipment holds great promise. It is also important to dress for the gym, and younger Asians are serious about looking good, complete with makeup, sunglasses, designer exercise shoes and outfits, and a gym bag.
In trying to hit Asia's moving targets, regardless of what you are selling, it is a good idea to stick with market density ­ not country by country, but, mostly, city by city. Asian markets can be a marketer's dream in that their densities are among the highest in the world. Java, Indonesia's main island, has 115 million people. On Nanjing Road, Shanghai's busiest street, businesses are open twelve hours a day almost every day of the year. More than 1.5 million people visit the shops there and spend more than $50 million every day.
Someone said that you can only become rich if you sell to the rich. I would add that you can become rich faster if you sell to the new rich. For investors in the West, watch for Western companies that are preparing a big push in Asia. The world has not yet seen anything like it before, and you can reap handsome dividends if you back those stocks that are going eastward.
Based on the information presented in the passage, with which of the following statements would the author most likely agree?

  1. Every Asian nation shows some evidence of wealth.
  2. Routine exercise keeps many Asians in prime physical condition.
  3. Many Asian cities are large enough to be considered independent markets.
  4. Asia's markets have recently been flooded with American goods.

Answer(s): C

Explanation:

Choice C is the correct response by arguments found in paragraph seven.
Choice A is an oversimplification of the information given in the passage, which discusses the prosperity of certain regions in Asia, but which by no means imply that every nation in the continent can be regarded as wealthy.
Choice B is incorrect because the author attributes the health of Asians to their diet.
Choice D is incorrect: even though the author contends that trends and ideas are fostered by American goods, there is no discussion about their volume or market share.



Today's new urban Asia is just as sophisticated and in many ways more exciting than Western cities. Urban Asian consumers are knowledgeable, modern, and keen to embrace the global lifestyle. Young, urban Asians have grown up accustomed to many things that originated in the West. They have, for example, completely embraced pizza, some even claiming that it is a part of their heritage. The story is told about a young Singaporean boy who was taken by his father to Rome. "Hey, look, Dad," the little boy exclaimed, "they have pizza here too!" On sampling the product, the boy decided that it was not as good as the original back home.
Nury Vitachi, who writes for the South China Post and the Far Eastern Economic Review, describes the Asian middle-class phenomenon: "Executives in Asia have become rich at warp speed by taking full control of their own lives. They invest a great deal of time in their work, they use strategy to scramble up the corporate ladder, and they demand payment in cash ­ so they can make their money work as hard as they do."
Signs of affluence are everywhere, but don't get carried away. Traveling around Asia, no matter how rich the Asians become, signs of their frugal nature are still apparent. And they are very cost-conscious. Shopkeepers in many Asian cities, most notably in Hong Kong, demand payments for discounted merchandise in cash instead of plastic, and many Asians are accustomed to that. Most people save the increases in their income, and many prefer to put it into fixed or other income-generating assets. Stock, land, and property are their favorites.
Many affluent Asians still regard financial security as the most important form of security, and they are confident that Asia is the place to be to achieve that. While many have begun to savor the good life, they are not letting go of their top priority of education for their children. Education is looked upon as the most important contributing factor to success in life. And in many of Asia's competitive urban centers, there is a rush to acquire a second degree and other forms of professional qualification to ensure personal competitiveness in the workplace. There are extraordinary opportunities in Asia for education and training programs from language to software programming.
Despite the rise in their assertiveness, Asians still look to the United States and not so much to Europe for ideas and trends. In general, except for those in Hong Kong and Japan, they are not particularly concerned with being fashionable. For today's Asia, Japan and Hong Kong are the sources of Asian fashion ideas, but as Asia becomes more affluent, there is a great opportunity to develop an indigenous fashion industry. For example, a huge market potential exists in introducing new materials and simplified but fashionable designs for countries in tropical Asia with a hot humid climate throughout the year.
The population density and lack of space in urban areas has prohibited Asians from exercising frequently and few indulge in outdoor activities. This is changing. Most Asians consider themselves in good health. Compared with Americans, few are overweight ­ largely as a result of their Asian diet. But now health clubs are becoming popular among younger Asians. Potential for indoor exercise equipment holds great promise. It is also important to dress for the gym, and younger Asians are serious about looking good, complete with makeup, sunglasses, designer exercise shoes and outfits, and a gym bag.
In trying to hit Asia's moving targets, regardless of what you are selling, it is a good idea to stick with market density ­ not country by country, but, mostly, city by city. Asian markets can be a marketer's dream in that their densities are among the highest in the world. Java, Indonesia's main island, has 115 million people. On Nanjing Road, Shanghai's busiest street, businesses are open twelve hours a day almost every day of the year. More than 1.5 million people visit the shops there and spend more than $50 million every day.
Someone said that you can only become rich if you sell to the rich. I would add that you can become rich faster if you sell to the new rich. For investors in the West, watch for Western companies that are preparing a big push in Asia. The world has not yet seen anything like it before, and you can reap handsome dividends if you back those stocks that are going eastward.
The quote by Vitachi (lines 15-20) is used by the author to illustrate that:

  1. Asians have an economic environment much different than the rest of the global economy.
  2. Asian executives are becoming wealthy by adopting patterns similar to Western executives.
  3. Asia is developing a middle class that has characteristics similar to those of Westerners.
  4. Asian executives' efforts to become rich are proving fruitful.

Answer(s): D

Explanation:

Vitachi describes how executives in Asia have been able to attain financial prosperity. The statements in all the other choices may or may not be correct, but this is not the reason why the quote is cited.






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