QUESTION: 21

What is the most accurate definition of organizational vision?

A description of who the organization is, where it is headed and what it wants for the future
A written explanation of the intention or purpose of the organization and why it is in business
A statement of what kind of organization it wants to be and the guiding principles and/or beliefs shared by stakeholders
A detailed account of the organization's goals, directions to achieve them and how it will compete

Answer(s): A

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QUESTION: 22

What question is answered by the organization's mission statement?

What direction will we take?
How do we work?
Why are we in business?
How will we achieve our objectives?

Answer(s): C

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QUESTION: 23

What is the most common term for the broad framework of principles and approaches that guide day-to-day decisions affecting the business, including how it positions itself in the market?

The business plan
The corporate objective
The mission statement
The competitive strategy

Answer(s): D

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A fine jewelry chain distinguishes itself from the competition by focusing on carefully selected customers and building bonds to meet or exceed their needs and expectations.
What strategy is this company using?

Operational excellence
Product/service leadership
Customer intimacy
Brand loyalty

Answer(s): C

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Free CECP Exam Braindumps (page: 7)

QUESTION: 21

QUESTION: 22

QUESTION: 23

QUESTION: 24

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