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Free T4 Exam Braindumps (page: 7)

Page 6 of 15
PDF with 58 Questions

Which of the following activities should be conducted during the implementation step of the communication campaign?

  1. Identify objectives
  2. Evaluate success
  3. Determine the budget
  4. Gauge audience reaction and feedback

Answer(s): D



When should the communication campaign be evaluated?

  1. Immediately following the creation of the campaign
  2. Whenever the data is available to the communications team
  3. After the initial rollout and again four to six months later
  4. When financial resources become available

Answer(s): C



What is considered a soft measure of communication effectiveness?

  1. Employee awareness, understanding or satisfaction
  2. The amount of money spent on the communication campaign
  3. Data on productivity and turnover

Answer(s): A



Why is it important to be aware of organizational changes when managing a communication campaign?

  1. Because any significant change will require a new campaign
  2. Because the success of any communication campaign relies upon a lack of change
  3. Because they may result in changes to the campaign, timeline or budget

Answer(s): C






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