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QUESTION: 11

A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.
Which option allows the Business Practitioner to most efficiently achieve this goal?

Use the day of week conversion variable with full subrelations and instances
Use the day of week conversion variable and subrelate by site section with event5
Use the day of week traffic variable and correlate by site section with event5
Use the day of week traffic variable and participation metrics

Answer(s): A

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The Analyst needs to segment Data Warehouse report for mobile visits from the social, media channel. In the segment manager of Adobe Analytics following segments exist:
1. Social media visits (visits where the marketing channel is social media)

2. Mobile visits (visits where mobile device exists)
What should the analyst do to segment the data warehouse report for mobile visits from the social media channel?

Create a new segment for mobile visits from the social media channel
Configure the data warehouse request so that two data sets are returned, one with each segment applied
Use segment stacking to combine both segments above and apply that to the Data Warehouse request
Export two files of "mobile" and "social media channel" and use Excel to manipulate the data

Answer(s): D

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QUESTION: 13

An analyst need to evaluate the "greatest gifts" email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the "cid" parameter) 30-day expiration. Last Touch
- prop1: Full Page URL
- eVar1: Full Page URL 30-day expiration. Last Touch
- Pages: Custom page name
When the campaign was launched, the landing page URL was as follows:
http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts How can the analyst report on revenue from the "greatest gifts" campaign for the last 30 days?

Run the Tracking Code report with the campaign name "greatest gifts"
Create a visitor-based segment where page name contains "greatest%20gifts" and trend revenue
Create a visitor-based segment where eVar1 contains "greatest%20gifts" and trend revenue
Run the Marketing Channel report for the Email channel

Answer(s): D

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QUESTION: 14

As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout event1
- Page Name: Shipping Information event2
- Page Name: Payment Information event3
- Page Name: Review Order event4
- Page Name: Purchase Confirmation event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate and where visitors go after falling out of the funnel.
What should the analyst use to create this report?