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The analyst needs to the deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from the Adobe Data Warehouse would be a better choice than scheduled report from Adobe Analytics Reports?

  1. Adobe Data Warehouse can provide all combinations of products, categories and sub categories
  2. Adobe Data Warehouse can provide better data visualization in a delivered report
  3. Adobe Data Warehouse is the only location where reporting drill downs can occur
  4. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports

Answer(s): D



What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

  1. Create a new workspace
  2. Create and apply a segment
  3. Create a virtual group and apply a segment to their view of the data
  4. Create a virtual report suite based on a segment

Answer(s): B,D



The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:



What step should the analyst take next?

  1. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
  2. Suggest adding a new organic social channel to the rule set as it is missing
  3. Investigate the conversion tracking as the marketing channel manager is set correctly.
  4. Explain to the social media manager that the last period had a low traffic from organic social

Answer(s): C



An analyst needs to report on the number of visits where the product, "Basic High Waist Jean," was viewed AND purchased within the same visit. But the analyst reported on the number of visits where the product, "Basic High Waist Jean," was viewed OR purchased within the same visit.
What is the result?

  1. The reported number of page views stays the same
  2. The reported number of page views decreases
  3. The reported number of visits increases.
  4. The reported number of visits decreases.

Answer(s): C






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