Free 9A0-412 Exam Braindumps (page: 5)

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An analyst need to evaluate the "greatest gifts" email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the "cid" parameter) ­ 30-day expiration. Last Touch
- prop1: Full Page URL
- eVar1: Full Page URL ­ 30-day expiration. Last Touch
- Pages: Custom page name
When the campaign was launched, the landing page URL was as follows:
http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts How can the analyst report on revenue from the "greatest gifts" campaign for the last 30 days?

  1. Run the Tracking Code report with the campaign name "greatest gifts"
  2. Create a visitor-based segment where page name contains "greatest%20gifts" and trend revenue
  3. Create a visitor-based segment where eVar1 contains "greatest%20gifts" and trend revenue
  4. Run the Marketing Channel report for the Email channel

Answer(s): D



As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout ­ event1
- Page Name: Shipping Information ­ event2
- Page Name: Payment Information ­ event3
- Page Name: Review Order ­ event4
- Page Name: Purchase Confirmation ­ event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate and where visitors go after falling out of the funnel.
What should the analyst use to create this report?

  1. Custom event funnel in Reports
  2. Adobe Report Builder
  3. Full Paths report
  4. Analysis Workspace

Answer(s): D



How can the analyst correctly display "homepage" traffic?

  1. Use unique page names
  2. Shorten the page names
  3. Use the page URL only
  4. Classify the page names

Answer(s): A



An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics dashboard.
How should the analyst create this report?

  1. Create a Key Metrics report with the required metrics and add that report to the dashboard
  2. Create a Trended Metrics report with the required metrics and add that report to the dashboard
  3. Create a visualization with multiple metrics in Workspace and add that to the dashboard
  4. Create a trend of multiple metrics in Report Builder and add that to the dashboard

Answer(s): A






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