QUESTION: 85

Patisserrita is a family-owned chain of bakeries in the Northtown region. The chain sells luxury desserts and pastries that are priced at a permium. Bianca, one of the owners of the business, is considering expanding the business using a market penetration strategy.
Which of the following will she do?

Bianca opens a franchise in a neighboring city.
Bianca introduces strategies to target her competitors' customers.
Bianca creates sugar-free and gluten-free products to cater to health-conscious consumers.
Bianca begins developing a line of kitchenware for pastry chefs.
Bianca opens a fast-food outlet in a neighboring city.

Answer(s): B

Reveal Solution Next Question

QUESTION: 86

In Ravonia, the telecom sector is dominated by four major service providers: Flank, Zelno, Tuhaz, and Klock. The service providers determine call rates and broadband rates using a collective strategy. They maintain uniform pricing and compete mainly on quality and service. Flank, Zelno, Tuhaz, and Klock are using a _____________ strategy.

deceptive reference pricing
bait-and-switch
horizontal price fixing
manufacturer 's suggested retail pricing
price discrimination

Answer(s): C

Reveal Solution Next Question

QUESTION: 87

What does the break-even point refer to in a break-even analysis?

It refers to the number of product units sold at which point both loss and profit are zero.
It refers to the point at which the fixed costs curve intersects the variable costs curve.
It refers to the required number of products that should sell for the profit to equal the fixed costs.
It refers to the point at which the variable costs start increasing over fixed costs.
It refers to the point at which the total costs are equal to the profit generated.

Answer(s): A

Reveal Solution Next Question

QUESTION: 88

Which of the following is part of the final step in the ethical decision-making process?

Establishing the advantages and disadvantages of alternative solutions
Identifying the various stakeholders who will be affected by the solution
Identifying the one-off stakeholder who will be affected by the solution
Developing a firm understanding of the real issue at hand
Interacting with stakeholders to generate possible solutions

Answer(s): A

Reveal Solution Next Question

Free PCM Exam Braindumps (page: 22)

QUESTION: 85

QUESTION: 86

QUESTION: 87

QUESTION: 88