QUESTION: 93

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Raymond and Jenny are among thousands of buyers who queue up outside a retail store to buy Chel on the day of its release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. Raymond and Jenny's replacement phones arrive after three months. The new Chel has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. Trevor is one of Quano's regular customers who buys Chel after the software upgrade. In this scenario, Trevor is one among the _____________.

early adopters
innovators
early majority
late majority
laggards

Answer(s): C

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QUESTION: 94

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

contribute to charities and other social causes.
avoid using coercion with all stakeholders.
avoid knowing participation in conflicts of interest.
listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.
disclose list prices and terms of financing as well as available price deals and adjustments.

Answer(s): B

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QUESTION: 95

QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

Details regarding transfer of ownership and so forth
Information relating to the previous owners
Details related to size and quantity of shipment
Details related to price of the shipment
Details related to the warehousing of the shipment

Answer(s): C

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QUESTION: 96

Which of the following is a key similarity between selective distribution and exclusive distribution?

Like exclusive distribution, selective distribution involves placing products in as many stores as possible.
Like selective distribution, exclusive distribution eliminates the retail mark-up.
Like exclusive distribution, selective distribution helps a seller maintain a particular image and control the flow of merchandise into an area.
Like selective distribution, exclusive distribution always eliminates agency mark-up.
Like exclusive distribution, selective distribution cannot be used for luxury goods.

Answer(s): C

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QUESTION: 93

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QUESTION: 96