QUESTION: 117

_____________ refers to customers' perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.

Service intangibility
Service heterogeneity
Service quality
Service inseparability
Service perishability

Answer(s): C

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SciFun.com and NatuRun.com are two websites that publish articles related to science and technology. The webpages on these sites often link to each other's websites, particularly when an article from one website is reproduced on the other. An original article about black holes, from SciFun, is reproduced as is on NatuRun with the original 20 images. The article receives 7, 000 pageviews and generates 147, 000 hits. 15% of the pageviews result in users clicking the link to the original article on SciFun. What is the number of hits generated on the original article due to NatuRun?

7, 000
1, 050
147, 000
22, 050
20

Answer(s): D

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QUESTION: 119

United Beverages opens a number of new outlets to market its beverage products across the country. This reflects the _____________ aspect of the marketing mix.

product
price
promotion
place
process

Answer(s): D

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QUESTION: 120

Which of the following is an example of C2C marketing?

DRD Furnishing sources wood for its products from Timber Supplies Inc.
Persephone Fashions sells its designs both online and through retail stores.
Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.
Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.
Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.

Answer(s): B

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QUESTION: 117

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QUESTION: 120