Free PCM Exam Braindumps (page: 40)

Page 40 of 80

Which of the following represents an ethical problem?

  1. A manager refusing to grant leave to a subordinate who wants to watch a baseball game
  2. A manager underselling his team's abilities to keep the client's expectations reasonable
  3. A manager exaggerating current sales figures slightly to earn a bonus and promotion
  4. A manager accepting responsibility for the mistakes made by his team
  5. A manager admonishing an employee for making a mistake that jeopardized a project

Answer(s): C



Jake, a social activist, maintains a non-traditional blog in which he posts individual images and writes short sentences. Moreover, he provides snippets of personal information within 100 to 140 characters. These types of blogs are known as

  1. personal blogs.
  2. corporate blogs.
  3. product blogs.
  4. micro blogs.
  5. professional blogs.

Answer(s): D



_____________ reflects the relationship of benefits to costs, or what customers get for what they give.

  1. Ethics
  2. Price
  3. Brand parity
  4. Value
  5. Brand equity

Answer(s): D



_____________ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

  1. Informational
  2. Push
  3. Pull
  4. Emotional
  5. Mass

Answer(s): A



Page 40 of 80



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