QUESTION: 129

The second stage of the AIDA model is _____________.

Intention
Interest
Introduction
IMC
Insistence

Answer(s): B

A firm sells 20, 000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company's fixed costs if it made a profit of $100, 000?

$100, 000
$200, 000
$300, 000
$400, 000
$500, 000

Answer(s): C

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QUESTION: 131

Fly, a manufacturer of indoor and outdoor heaters, has production facilities that are not running at their full capacity because of piled up inventory. Fly offers a discount to retailers who purchase heaters while the weather is still warm, because the cold months are still at least three months away. Based on historical sales data, Digimart, a retailer, picks up 200 heaters from Fly at a discount of 30% on the usual price. This scenario is an example of a(n) _____________.

noncumulative quantity discount
quantity discount
slotting allowance
cash discount
seasonal discount

Answer(s): E

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QUESTION: 132

Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The R&D team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____________.

alpha testing
beta testing
market testing
concept testing
idea generation

Answer(s): A

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QUESTION: 129

QUESTION: 130

QUESTION: 131

QUESTION: 132