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Professional Certified Marketer Questions 141–145 (page: 30)

Updated On: 9-Feb-2026

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400, 000 unique visitors per day, what is the number of impressions of its home page?

  1. 100
  2. 400, 000
  3. 1 million
  4. 1.4 million
  5. 3.2 million

Answer(s): C



Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____________.

  1. early adopters
  2. innovators
  3. early majority
  4. late majority
  5. laggards

Answer(s): E



Which of the following is seen in Stage 4 of the B2B buying process?

  1. Metric assessment
  2. Order specifications
  3. Straight rebuys
  4. Vendor negotiation
  5. Modified rebuys

Answer(s): D



Telcon, a mobile phone manufacturer, sells its flagship product, Pute, at $250 per unit. The fixed cost incurred by the company is $500, 000, and the variable cost per unit is $150. What is the profit earned by Telcon if it sells 100, 000 units of Pute?

  1. $100, 000
  2. $500, 000
  3. $20, 000, 000
  4. $9, 500, 000
  5. $7, 500, 000

Answer(s): D



_____________ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

  1. Generation X
  2. Generation Z
  3. The Baby Boomers
  4. Generation Y
  5. Millenials

Answer(s): B



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