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AMA PCM Exam
Professional Certified Marketer (Page 9 )

Updated On: 7-Feb-2026
Page 9 of 65
PDF with 316 Questions

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

  1. observation
  2. Focus groups
  3. Social media
  4. Scanner method
  5. in-depth interview

Answer(s): C



Which of the following is a typical feature of large and sophisticated channel members?

  1. They require several channels below them for distribution.
  2. They do not have many supply chain intermediaries.
  3. They prefer to delegate channel functions.
  4. They do not use independent sales people.
  5. They have a lower profit markup than smaller firms.

Answer(s): B



Three teenage girls spent hours at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

  1. Purchase tasks
  2. Social surroundings
  3. Physical surroundings
  4. Temporal effects
  5. Antecedent states

Answer(s): B



_____________ refers to a change in a person's thought process or behavior that arises from experience and takes place throughout the consumer decision process.

  1. Learning
  2. Affectiveness
  3. Cognitive resonance
  4. Lifestyle
  5. Perception

Answer(s): A



Which of the following is true of PSA's?

  1. They focus on issues related to places, politics, or an industry
  2. They are intended to push people towards repurchases.
  3. They are used only during the maturity stage of product life cycle.
  4. They focus on public welfare.
  5. They are always government funded.

Answer(s): D






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