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Free PCM Exam Braindumps (page: 9)

Page 8 of 80
PDF with 316 Questions

_____________ are pieces of information that have been collected prior to the start of the focal research project.

  1. Primary data
  2. Hypothetical data
  3. Tertiary data
  4. Focal data
  5. Secondary data

Answer(s): E



_____________ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.

  1. Emotional
  2. Ethical
  3. Informational
  4. Egoistic
  5. Logos

Answer(s): A



Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____________.

  1. trade agreements
  2. embargoes
  3. tariffs
  4. quotas
  5. exchange controls

Answer(s): A



Which of the following is true of a conventional marketing channel?

  1. It is also known as a vertical marketing system.
  2. In this system, each member acts in the best interest of the other members.
  3. In this channel, one member has control over the others.
  4. In this system, each member strives to satisfy its own objectives.
  5. It includes contractual, administered, and corporate marketing systems.

Answer(s): D






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