QUESTION: 29

Which of the following refers to bounce rate?

The percentage of visitors who eventually buy a product from the site
The number of visits made to a site by an individual
The total requests for a page
The number of unique visitors to a site
The number of times a visitor leaves a site after viewing only one page

Answer(s): E

CL Corp. buys stationery supplies from Sharpe Inc. on a large scale and sells smaller quantities to several stationery stores around the country. In this scenario, CL Corp. is an example of a _____________.

manufacturer
retailer
wholesaler
promoter
consumer

Answer(s): C

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QUESTION: 31

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____________.

competitive parity
target profits
maximizing profits
target returns
market shares

Answer(s): A

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QUESTION: 32

When a claim cannot be made in a non-misleading way, due to the limitations of a platform:

the claim should not be made in that platform.
the claim's disclosures should be displayed using a hyperlink.
a different medium can be used to display the claim's disclosures.
it is the duty of the consumer to perform due diligence before purchasing a product.
it is not the marketer's responsibility to ensure accuracy and readability.

Answer(s): A

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Free AMA PCM Exam Questions (page: 9)

QUESTION: 29

QUESTION: 30

QUESTION: 31

QUESTION: 32

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