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AMA PCM Exam
Professional Certified Marketer (Page 10 )

Updated On: 7-Feb-2026
Page 10 of 65
PDF with 316 Questions

An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:

  1. does not offer products at discounted prices.
  2. has a more uniform pricing throughout a year.
  3. offers different discounts and prices on different days of the year.
  4. uses predatory pricing and premium pricing tactics.
  5. relies on the promotion of sales.

Answer(s): B



_____________ needs pertain to the personal gratification consumers associate with a product and/or service.

  1. functional
  2. social
  3. safety
  4. situational
  5. psychological

Answer(s): E



Analyzing data and developing insights from this analysis would take place before the _____________ step of the market research process.

  1. defining objectives
  2. designing the research
  3. data collection
  4. determining research needs
  5. implementation

Answer(s): E



Which of the following best describes a lagged effect?

  1. It is a delayed response to a marketing communication campaign exhibited by customers.
  2. It occurs when consumers mention a specific brand name first when they are asked about a product or service.
  3. It occurs when consumers indicate they know the brand when the name is presented to

    them.
  4. It refers to a potential customer's inability to recognize or recall that a brand name belongs to a certain product category.
  5. It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer(s): A



Archer Daniels Midland Co. is the world's largest cocoa-bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey's that manufacture consumer products that contain chocolate. In this scenario, ADM is in a(n) _____________.

  1. consumer
  2. retailer
  3. wholesaler
  4. manufacturer
  5. distributor

Answer(s): E






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