QUESTION: 33

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____________ criterion.

identifiability
substantialness
reachability
profitability
responsiveness

Answer(s): B

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QUESTION: 34

_____________ risks are those risks associated with the way people will feel if the product or service does not convey the right image.

Safety
Performance
Physiological
Social
Psychological

Answer(s): E

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QUESTION: 35

Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

Retailer to consumer
Wholesaler to consumer
Manufacturer to consumer
Agent to consumer
Warehouser to consumer

Answer(s): C

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QUESTION: 36

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

observation
Focus groups
Social media
Scanner method
in-depth interview

Answer(s): C

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QUESTION: 33

QUESTION: 34

QUESTION: 35

QUESTION: 36

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