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Free CSCP Exam Braindumps (page: 9)

Page 8 of 180
PDF with 719 Questions

A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment.
Which of the following approaches would be most appropriate?

  1. Analyzing the buying history for each of the market segments
  2. Asking the manufacturer's direct customers
  3. Conducting a market research project
  4. Sending samples of potential future products to the final customers

Answer(s): C



The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:

  1. a quick response program.
  2. quality function deployment.
  3. total quality management.
  4. early supplier involvement.

Answer(s): B



A manufacturer can simplify the forecasting process by pooling demand forecasts for a product group and then:

  1. averaging total demand and spreading it evenly across all items.
  2. disaggregating demand to the item level based on marketing input.
  3. disaggregating demand to the item level based on historical proportions.
  4. allocating demand to each production site.

Answer(s): C



Which of the following types of information would be an appropriate basis for a qualitative forecast?

  1. Leading indicators
  2. Market research data
  3. Order history
  4. Shipment history

Answer(s): B






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