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Managing Finance in a Digital World Questions 106–110 (page: 23)

Updated On: 10-Feb-2026

Which THREE of the following areas would be improved by an organisation using a Customer Relationship Management (CRM) system?

  1. Sales
  2. Marketing
  3. Customer service
  4. Budgeting
  5. Operations
  6. Inventory management

Answer(s): A,B,C



A company sells double glazed windows. It has traditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it is exploring its options to update its business philosophy.

Which of the following would be the most effective orientation for this business?

  1. Production orientation
  2. Product orientation
  3. Marketing orientation
  4. Selling orientation

Answer(s): C



XY Company has just completed a consumer survey which has produced large quantities of data regarding its products. Which of the following is NOT relevant in the processing of this data?

  1. Data is disseminated to users
  2. Data is filtered for relevance
  3. Data comparisons are made
  4. Meanings are attributed to the data

Answer(s): A



Which of the following is a primary objective of a not-for-profit organisation?

  1. Maximise benefit to beneficiaries
  2. Economy - controlling costs
  3. Maximise owner wealth
  4. Effectiveness in achieving objectives

Answer(s): A



Which of the following will mean a company has breached a General Data Protection Regulation (GDPR) principle'?

  1. Data has been deleted after it is no longer required
  2. Data has been used fairly, lawfully and transparently
  3. Data has been kept for longer than necessary
  4. Data has been kept securely with restricted access

Answer(s): C



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