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Managing Finance in a Digital World Questions 111–115 (page: 24)

Updated On: 10-Feb-2026

Which THREE of the following are characteristics of undifferentiated marketing?

  1. Having little concern for segmentation
  2. Specialising in one or two identified markets
  3. Delivering a single product to the entire market
  4. Producing several products each aimed at different segments
  5. Aiming to attract as many customers as possible to buy the product
  6. Selecting the most lucrative markets

Answer(s): A,C,E



There are four types of quality cost - prevention, appraisal, internal and external failure. Which of the following provides the best description for an external failure cost?

  1. The cost to repair a machine that has broken down
  2. The cost of training staff
  3. The cost of inspecting finished goods
  4. The cost of repairing products returned by customers

Answer(s): D



Clear career promotion and progression ladders are most obvious under which type of organisational structure?

  1. Horizontal
  2. Vertical
  3. Networked
  4. Virtual

Answer(s): B



A new manufacturing firm has been growing very rapidly. Both its output and hired staff have increased dramatically, and it's looking like the business will have to physically expand sometime in the near future.

The company's managing director decides to outsource the payroll of the business to an external provider.

What are his likely reasons for making this decision?

  1. He is finding it difficult to keep on top of all of the support activities he has to provide.
  2. He is finding managing the payroll complicated and time consuming.
  3. Payroll requires an expertise on tax and legislation that he does not have in house.
  4. It will allow him to focus on other priorities.
  5. There is more confidentiality when using external providers.
  6. Better management information will be supplied.
  7. It will improve the accuracy in the payroll.

Answer(s): A,B,C,D



Data profiling forms an essential element of the extraction transformation and loading process. Which of the following best describes data profiling?

  1. Storing data in a systematic and logical way ready for further interrogation.
  2. Data being processed into the destination database ready for use
  3. Examining the data to understand its content formats and structure.
  4. The process of harvesting data from source databases and locations

Answer(s): C



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