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E3 Strategic Management Questions 73–80 (page: 11)

Updated On: 4-Aug-2026

Company AA has decided that it needs to improve its strategic decision-making process and is considering implementing Scenario Planning.
The Management Accountant has been requested to investigate this further and also to consider how the company can use scenarios to formulate a competitive strategy.
Which of the following statements are CORRECT?
Select ALL that apply.

  1. A company taking a flexible scenario approach plays a 'wait and see' game. It is a safe strategy but sacrifices first mover advantages.
  2. When undertaking Scenario Planning the company will need to identify the key areas of certainty and their drivers.
  3. Scenario Planning forces management to look externally at the wider business environment rather than focusing internally.
  4. A company which designs a strategy based on the scenario most attractive to the firm is using a 'hedge' approach.
  5. Scenario Planning helps a company to identify and cope with the key uncertainties to which it will be exposed.

Answer(s): A,C,E



The Board of a supermarket chain has decided that to compete more effectively against its competitors, it needs to change its strategy and pursue a differentiation-focus strategy. The Board's aim is to pursue differentiation to attract customers who have a higher disposable income and want to buy luxury food and other goods.
Which statements are valid for this differentiation-focus strategy? 
Select ALL that apply.

  1. Using this strategy, the company will have the opportunity to promote goods that have previously underperformed.
  2. Brand loyalty underpinning this strategy may fail if the cost differential between the price the company charges and that charged by its other competitors is too great.
  3. The company will have to ensure that the food and other goods it supplies are of the best quality.
  4. In a differentiation-focus strategy, there is no need to exploit other activities in the value chain if they are not visible to the customer.
  5. If this strategy is adopted, the company should aim to offer better value than its competitors.

Answer(s): A,B,C



An insurer, JJJ, uses its Internet capabilities to promote and sell car and home insurance products. Although JJJ is supported by an 'in-house' call centre located in its home country, it has decided to outsource this activity to an overseas call centre.
There are a number of benefits to the company by undertaking this strategy, including that it can charge more competitive premiums to its customers and also increase its profits. However this change will mean that 75 call centre staff in the home country will be made redundant.
You have been appointed as the Change Leader and have been asked to prepare a report that includes details on how this change can be communicated.
Which THREE of the following statements are valid regarding JJJ's proposed changes and the related staff communications?

  1. When undertaking change,  communication is of great importance.
  2. The Change Leader should keep staff informed but should only communicate information when all the detail has been finalised.
  3. It is important that the Change Leader selects a communication channel which is appropriate to the message being delivered and its target audience.
  4. Momentum for change can be created by putting simple but highly visible improvements in place.
  5. A disadvantage of adaptive change is that it increases the level of resistance that a company can encounter when trying to implement change.

Answer(s): A,C,D



Which of the following is NOT a fundamental principle specified in CIMA's Code of Ethics?

  1. Integrity
  2. Objectivity
  3. Confidentiality
  4. Sustainability

Answer(s): D



DDD has just issued a profit forecast in connection with a proposed take-over of a business.  The take-over is strongly opposed by the target company. DDD's Management Accountant played a large part in helping DDD's Finance Director prepare the profit forecast.  However, the Management Accountant believes that the profit forecast is overly optimistic and is based on some false assumptions.  As a result the Management Accountant thinks the profit forecast is misleading. Select THREE of the actions below which are consistent with CIMA's Code of Ethics.

  1. The Management Accountant should follow established internal procedures.
  2. The Management Accountant should obtain advice from his professional body/bodies.
  3. The Management Accountant should resign from his job.
  4. The Management Accountant should maintain a discreet silence.
  5. The Management Accountant should anonymously inform the media of his concerns.
  6. The Management Accountant should publicly accuse the Finance Director of issuing a misleading profit forecast.

Answer(s): A,B,C



'Big Data' is defined as 'Data sets so large and complex that it becomes difficult to process using traditional data processing applications'.
Which of the following is NOT a stage in the use of Big Data?

  1. Capture
  2. Storage
  3. Analysis
  4. Sharing

Answer(s): D



CCC is a local authority based in Country M. A local authority (LA) is a public sector Organization which has administrative responsibilities within a geographical area and is responsible for the provision of a range of public services within its area including schools, leisure, policing and housing.
The majority of CCC's income comes from central Government funding. In the last four years, the global economic downturn has resulted in the central Government of Country M having to drastically cut its funding to all LAs. Six months ago, CCC appointed a new Chief Executive who, since his arrival, has attempted to make a number of changes to the Organizational culture and structure of CCC. He has stated that these changes are essential if CCC is to continue to operate effectively within the current economic environment. The Government of Country M has recently announced that all LA's must reduce their overall expenditure from current levels by 15% within the next year.
Which of the following types of change is CCC experiencing?

  1. Evolution
  2. Revolution
  3. Adaptation
  4. Reconstruction

Answer(s): B



T is a management consultant. He was recently contracted by company XYZ to act as an external Change Agent in a program of change being undertaken. T's first task was to assist XYZ in clearly defining the outcomes of the change program and ensure that these were achievable. T also set up a number of change teams and led several workshops and team building exercises. Many of XYZ's staff were resistant to the change program. Therefore, T had to ensure that he created an appropriate vision for the change and was able to resolve any conflict which occurred during the change program.
Which THREE of the following are the key skills of a Change Agent demonstrated by T?

  1. Goal Setting
  2. Negotiation skills
  3. Independence
  4. Role Setting
  5. Managing up

Answer(s): A,B,D



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