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HHH is a teachingOrganization. HHH has begun to employ virtual reality to train the customers on its courses in how to perform complex manual tasks such as repairing machinery.

Which activity in Porter's Value Chain has been impacted by HHH's use of virtual reality?

  1. Operations
  2. Service
  3. Procurement
  4. Human resources management

Answer(s): A



UUU is a long established international airline. Which of the following represent Threats to UUU's business?

Select ALL that apply.

  1. A sudden increase in international terrorism.
  2. A shortage of trained pilots in UUU.
  3. A substantial rise in the price of oil.
  4. A higher level of private car ownership.
  5. Greater popularity of long-haul holidays.

Answer(s): A,C



McKinsey's '7-S' model distinguishes between 'hard' and 'soft' factors.

Which TWO of the following statements are correct?

  1. Hard factors tend to be intangible and hard to identify.
  2. Soft factors tend to be intangible and hard to identify.
  3. Hard factors tend to be formal and measurable.
  4. Soft factors tend to be formal and measurable.
  5. Soft factors focus on the future and hard factors focus on the present.

Answer(s): B,C



TTT, a manufacturer of computer monitors, is conducting a strategic analysis. Which THREE of the following should be classified as Threats?

  1. An increase in the rate of inflation
  2. A serious fire in its main factory
  3. Its main competitor going out of business
  4. Consumers' increased preference for tablet computers
  5. A 20% increase in corporate taxation
  6. A design fault means TTT must compensate customers

Answer(s): A,D,E






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