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A company runs a distribution warehouse. Its information systems constantly monitors inventory levels, with automatic re-order processing occuring with suppliers when inventory items reach a specified level. It operates a robotics system which automatically picks inventory from its location in the warehouse and delivers it to the pick- up area. The company also has a large database of customer information which it uses to analyse buying behaviour and sales trends so that it can provide customers with relevant and targeted marketing information.

Which THREE of the following activities of the Value Chain have been affected by the use of IT/ IS?

  1. Inbound Logistics
  2. Operations
  3. Outbound logistics
  4. Sales and Marketing
  5. Services

Answer(s): A,B,D



XYZ is a local tourist attraction. XYZ has a website on which it advertises all of its forthcoming events. XYZ's customers can also use the website to book tickets for these events and can also contact XYZ by email. XYZ's website also uses a range of interactive technologies including geographical location and map facilities and links to external information sites such as the local tourism board and local hotel listings.

Which of the following best describes the range of interactive technologies used by XYZ within its website?

  1. Social media
  2. Information Sharing
  3. Mash-up
  4. Competence syndication

Answer(s): C



PPP is a state owned national railway operator. It has many divisions, each focusing on specific areas of the country.
PPP's mission statement is 'to provide a safe, punctual and reliable public transport service at lowest cost to its passengers and the government'.

Which THREE of the following divisional performance measures should PPP adopt?

  1. Return on investment (ROI)
  2. Level of carbon emissions
  3. Percentage of trains arriving within 2 minutes of scheduled time
  4. Cost per passenger mile
  5. Number of accidents or near misses each month

Answer(s): C,D,E



Johnson, Scholes and Whittington suggest that Acceptability is an important consideration when evaluating potential alternative investment strategies.

Which of the following statements relate to Acceptability?

Select ALL that apply.

  1. It considers the current position of theOrganization.
  2. It considers expected performance outcomes.
  3. It considers cultural changes required.
  4. It considers the extent to which risk versus return meets expectations of shareholders.
  5. Acceptability should be assessed first before feasibility or suitability.

Answer(s): B,D






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