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CIMA E3 Exam
E3 Strategic Management (Page 3 )

Updated On: 1-Feb-2026
Page 3 of 37
PDF with 278 Questions

XYZ is a local tourist attraction. XYZ has a website on which it advertises all of its forthcoming events. XYZ's customers can also use the website to book tickets for these events and can also contact XYZ by email. XYZ's website also uses a range of interactive technologies including geographical location and map facilities and links to external information sites such as the local tourism board and local hotel listings.

Which of the following best describes the range of interactive technologies used by XYZ within its website?

  1. Social media
  2. Information Sharing
  3. Mash-up
  4. Competence syndication

Answer(s): C



PPP is a state owned national railway operator. It has many divisions, each focusing on specific areas of the country.
PPP's mission statement is 'to provide a safe, punctual and reliable public transport service at lowest cost to its passengers and the government'.

Which THREE of the following divisional performance measures should PPP adopt?

  1. Return on investment (ROI)
  2. Level of carbon emissions
  3. Percentage of trains arriving within 2 minutes of scheduled time
  4. Cost per passenger mile
  5. Number of accidents or near misses each month

Answer(s): C,D,E



Johnson, Scholes and Whittington suggest that Acceptability is an important consideration when evaluating potential alternative investment strategies.

Which of the following statements relate to Acceptability?

Select ALL that apply.

  1. It considers the current position of theOrganization.
  2. It considers expected performance outcomes.
  3. It considers cultural changes required.
  4. It considers the extent to which risk versus return meets expectations of shareholders.
  5. Acceptability should be assessed first before feasibility or suitability.

Answer(s): B,D



DEF is an regional airline. It uses the Performance Pyramid developed by Lynch and Cross to illustrate the links between its objectives and performance at differentOrganizational levels. In its Vision statement, DEF states that it will the leading regional airline in Europe by anticipating and exceeding its customers' expectations.
Advise DEF within which part of the Performance Pyramid each of the objectives and measures should be located.

  1. Answer for this question is pending verification. If you know the answers please share with us.

Answer(s): A



Which of the following did Johnson, Scholes and Whittington identify as success criteria for the evaluation of strategic options?

Select ALL that apply.

  1. Suitability
  2. Affordability
  3. Feasibility
  4. Acceptability
  5. Durability

Answer(s): A,C,D



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