QUESTION: 17

A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance . This behavior is commonly referred to as;

crowdrising.
crowfunding
crowsouring
crowshapping

Answer(s): C

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QUESTION: 18

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

Alert passengers via text message about special offers on future flights
Notify passengers via text message within 15 minutes of flight delays
Alert the baggage handling department to move bags to temporary storage
Notify airport management to update departure boards hourly

Answer(s): C

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QUESTION: 19

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

Answer(s): D

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QUESTION: 20

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

Ignore the other sites because his primary audience does not participate on them.
Hire someone to create and maintain his online presence on other social media sites.
Create placeholder pages that redirect visitors to his Web site or other social media sites.
Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

Answer(s): C

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