Digital Marketing Institute PDDM Exam Prep
Professional Diploma in Digital Marketing (Page 13 )

• A — If there is no demand, there should be no production.

• B — Not all sales equal profit.

• C — Stocking up on inventory is bad for business.

• D — All costs, except materials, are considered fixed.

• E — Departments should operate at full capacity regardless of bottlenecks.

• Accept: Acknowledges the risk without taking additional action.
• Transfer: Shifts the risk or financial impact to another party, such as an insurer.
• Mitigate: Reduces the likelihood or impact through controls like patching, MFA, or segmentation.
• Avoid: Eliminates the activity that creates the risk.

• Tracking who accessed or changed customer information
• Detecting unauthorized activity
• Supporting accountability and investigations
• Providing evidence for compliance and incident response

• Single sign-on not enabled: SSO improves convenience and centralized authentication, but it is not essential for access control.
• Complex passwords not required: This weakens authentication, but other controls may reduce the risk.
• Security baseline not consistently applied: A concern, but it is less specific and less immediately damaging than having no activity records at all.

• FTP — Transfers files using a client/server model and supports authentication. It uses separate control and data connections.
• TFTP — A very simple file-transfer protocol with no authentication and minimal features. Commonly used to transfer router or switch configuration files and IOS images.
• SCP — Securely copies files over SSH. It provides encryption and authentication.
• SFTP — Also transfers files securely through SSH, but provides more file-management capabilities than traditional SCP.
• HTTP/HTTPS — Primarily web protocols, but can also download files; HTTPS encrypts the session.

• TFTP = simple, unauthenticated file transfer
• FTP = file transfer with authentication, but not inherently encrypted
• SCP/SFTP = secure file transfer using SSH

• A password cracker would normally be identified by behavior such as loading password hashes or attempting dictionary/brute-force attacks.
• The question describes a routine audit, not password recovery.
• Simply encountering a protected file during an audit is characteristic of a misconfigured or insufficiently privileged FIM.

• Existing measures
• Relationships
• Calculated columns
• Tables and fields
• Existing transformations in the model

• SharePoint folder: Reconnects to the source files. You would likely need to recreate the model and measures.
• Power BI dataflows: Primarily provide reusable data preparation and storage, but they do not automatically provide the existing semantic model and measures.
• Excel workbook: Connects directly to the source file and would also require rebuilding the model and measures.

• Data Category Groups e categorias;
• Visibilidade dessas categorias para perfis ou permission sets.

• B e C: regras de compartilhamento não são o mecanismo apropriado para restringir resultados de busca do Knowledge por divisão.
• D: a role hierarchy não é o mecanismo principal para controlar a visibilidade de categorias do Knowledge. Além disso, a configuração correta é atribuir visibilidade a perfis ou permission sets.

• User-generated content: precisa ser coletado, filtrado, anonimizado e rotulado.
• Moderation logs: podem conter dados inconsistentes, informações pessoais e decisões que precisam ser revisadas.
• Content moderation guidelines: são regras ou orientações, não dados diretamente utilizáveis para medir o comportamento do modelo.

• A — .gitignore: Controls Git tracking; it does not configure Copilot exclusions.
• B — copilot.ignore: This is not the standard GitHub Copilot Business exclusion mechanism.
• D — Renaming files: Adding _no_copilot has no recognized effect.

• The message came from the claimed sender (authentication)
• The message was not altered (integrity)
• The sender cannot easily deny sending it (non-repudiation)

• Attackers can send unsigned phishing emails.
• Attackers may compromise a legitimate account and send signed malicious emails.
• Users may still be tricked by a validly signed message.

• STP elects the switch with the lowest Bridge ID as the root bridge.
• The Bridge ID consists mainly of bridge priority + MAC address.
• If multiple switches have the same priority, the switch with the lower MAC address is preferred.
• STP bridge priority values are configured in increments of 4096, such as 0, 4096, 8192, and so on. 32768 is the standard default value.

• Input validation: Prevents malicious or malformed input within an application; it does not authenticate a software package.
• Secure cookies: Protect web-session cookies; they do not protect downloadable software.
• Fuzzing: Tests software by supplying unexpected input to find vulnerabilities; it does not verify software integrity.

• Sustainability
• Performance efficiency
• Reliability

• One network address
• Two usable host addresses—one for each router
• One broadcast address

• Router A: 10.2.1.1
• Router B: 10.2.1.2

• A: CEO-sponsored formal policy — demonstrates executive support, but sponsorship at one point in time may not sustain commitment.
• B: Security awareness training — primarily improves employee behavior, not senior management commitment.
• C: Periodic alignment reviews — ongoing reviews show that security remains relevant, supports business priorities, and uses resources appropriately.
• D: Senior management signoff on the strategy — useful for governance and accountability, but signoff is generally a one-time event.

• No servers or database infrastructure to provision.
• Uses standard SQL.
• Supports formats such as JSON, CSV, Parquet, and ORC.
• You typically define the table structure with AWS Glue Data Catalog or Athena’s own schema definitions.
• Charges are generally based on the amount of data scanned, so partitioning and columnar formats can reduce cost.
• It does not copy the data into a separate database; it reads the files in S3 when you run a query.

• Accept: Acknowledge the risk and take no additional action.
• Transfer: Shift the risk or financial impact to another party, such as through insurance or a contract.
• Mitigate: Reduce the likelihood or impact using controls, such as firewalls, training, or backups.
• Avoid: Eliminate the activity that creates the risk.

• JDBC
• SnowSQL
• Snowflake Web Interface (UI)
• ODBC
• Python connector

• Suspended an operator who refused to use unsafe equipment.
• Paid another operator a bonus for using it.
• Prioritised short-term productivity over employee safety.

• A — Management is not particularly concerned with managing risks.

• B — Employees will perceive that management does not care about health and safety risks.

• C — The factory’s safety record is likely to be poor.

• A. IDS attack signatures: An IDS mainly detects suspicious network traffic. It is not the best control for scanning uploaded documents.
• C. Load balancer: Distributes traffic among servers and can improve availability, but does not specifically detect malware.
• D. WAF: Protects web applications from attacks such as SQL injection and command injection. It may inspect web requests, but malware scanning of PDF files is not its primary function.

• Reporting relationships
• Organizational structures
• Leadership styles
• Team maturity
• Individual and group behavior
• Communication and motivation

• Acquire Project Team: Focuses on obtaining the people needed for the project.
• Develop Project Team: Focuses on improving team skills, relationships, and performance.
• Manage Project Team: Focuses on tracking performance, resolving issues, and managing changes within the team.

• Preparing and managing datasets
• Building and training machine-learning models
• Testing and evaluating models
• Deploying models as endpoints for predictions

• Internal hostnames and subdomains
• Network structure and naming conventions
• Servers and services
• Relationships between systems

• Determining ISP-assigned address space: Usually involves external registration and DNS information, not internal host discovery.
• Bypassing DNS sinkholing: Would require evidence that malicious DNS requests avoided redirection.
• Initial access: DNS queries alone do not show that the attacker gained access.
• Exfiltrating data: DNS tunneling can do this, but the snippet would typically show encoded or unusually long DNS queries.

• Deploy five individual VMs: This does not create a VM scale set.
• Modify Availability Zones or Size settings: These actions do not create the required scale set and add unnecessary steps.
• VM orchestration mode: This is Flexible orchestration, intended for more individually managed VMs and mixed configurations. It is not the best choice for a straightforward group of identical instances.

• Note the question number before leaving—for example, Question 38.
• Use the exam’s question navigator or Back/Previous button to return to that number.
• If you close or refresh the page, your position may not be saved, depending on the site. Reopen the page and select the question number again.
• Avoid using the browser’s Back button if it causes the exam page to reload; use the exam’s built-in navigation instead.

• Future costs — Only costs occurring in the future can be affected by the investment decision. Past costs are sunk and irrelevant.
• Incremental costs — These are additional costs caused by choosing the investment. They are relevant because they differ between alternatives.
• Cash flows — Capital investment decisions are based on future cash inflows and outflows, usually discounted to present value.

• Committed costs have already been agreed or incurred and generally cannot be changed by the decision.
• Unavoidable costs will arise regardless of which option is selected, so they do not affect the choice.

• A — Technical review by business owner: A business owner may approve the business impact, but a technical review is normally performed by technical personnel.
• C — Cost-benefit analysis after implementation: Cost-benefit analysis should occur before implementation to support the approval decision.
• D — Business continuity testing: This can be appropriate for major changes, but it is primarily part of business continuity and disaster recovery planning—not a universal change-management activity.

• Domain controllers, because the requirement specifically excludes them. However, note that both member servers and domain controllers run Windows Server, so OS targeting alone cannot distinguish them unless the targeting option allows selecting the relevant server role/version. In the usual exam interpretation, target the applicable server OS category.
• Client computers, because they run a client Windows operating system.

• Domain: Targets membership in a domain, not the computer’s operating-system type.
• Security Group: Would require creating and maintaining a group containing all member servers, increasing administrative effort.
• Environment Variable: Not designed to reliably identify member servers.

• Existing expected ROI: 15%
• New project ROI: 14%
• Cost of capital: 12%

• Project return = 14%
• Cost of capital = 12%
• It earns 2% more than the cost of capital, so it should increase shareholder value.

• Render thousands of animation frames
• Generate product images in multiple sizes
• Apply filters or transformations to a large image collection
• Produce visual effects for a video

• 255.255.255.128 = /25: 128 total, 126 usable
• 255.255.255.192 = /26: 64 total, 62 usable
• 255.255.255.224 = /27: 32 total, 30 usable
• 255.255.255.240 = /28: 16 total, 14 usable

• One for the network address
• One for the broadcast address

• 8 total addresses
• 6 usable addresses
• Mask: 255.255.255.248

• LastName: Required.
• FirstName: Optional.
• AccountId: Optional; a Contact may be associated with an Account later or remain private, depending on organization settings.
• Name: A compound display field made from first and last name; it isn’t entered as a separate field.

1. Open the Microsoft Entra Connect wizard.
2. Select Configure.
3. Choose Customize synchronization options.
4. Authenticate when prompted.
5. On the Domain and OU filtering page, select:

1. Complete the wizard.

• Start-ADSyncSyncCycle only starts synchronization; it does not change which OUs are included.
• Manage federation configures federation settings, which are unrelated to OU filtering.
• Add-ADSyncConnectorAttributeInclusion concerns connector attributes, not selecting additional OUs for synchronization.

• Existing Eventhouse data: remains available only in the KQL database.
• Data ingested after enabling the feature: is copied to OneLake and can be accessed through OneLake file explorer.
• New databases: are irrelevant; the setting applies to the selected KQL database.

• Driver node: Coordinates Spark jobs and runs in the compute environment.
• Worker node: Executes tasks and processes data.
• Databricks Filesystem (DBFS): Provides storage access for data used by compute resources.

• The S3 bucket as an origin for static content
• The Application Load Balancer (ALB) as an origin for dynamic content
• An Amazon Route 53 alias record pointing the application domain to CloudFront

Why this works

• Static data: CloudFront caches objects from S3 at edge locations, reducing latency for users worldwide.
• Dynamic data: CloudFront forwards requests that require application processing to the ALB. It can also maintain persistent connections and use the AWS global edge network to improve delivery performance.
• One domain: CloudFront behaviors can route different path patterns to different origins—for example, /static/* to S3 and other paths to the ALB.

Why the other options are incorrect

• Global Accelerator is designed primarily for accelerating traffic to applications with endpoints such as ALBs, not for caching S3 content.
• Using separate domains or splitting static and dynamic traffic adds unnecessary complexity.
• CloudFront already provides the required global edge distribution and caching, so combining it with Global Accelerator is unnecessary here.

• File hashes
• Strings and metadata
• Binary or code structure
• Known malicious patterns
• Embedded indicators or signatures

• Sandbox: Executes the file in an isolated environment; useful for observing behavior, but usually slower.
• Network traffic analysis: Examines communications generated by a system or application, not the file itself.
• Package monitoring: Tracks software packages or installations and is not the primary method for examining malware signatures.

• Install unauthorized or unapproved applications
• Access system areas normally restricted
• Add features unavailable in the default software
• Modify the device’s operating system

• SQL injection (SQLi): Attacks databases by inserting malicious SQL commands.
• Cross-site scripting (XSS): Injects malicious scripts into web pages viewed by users.
• Sideloading: Installs an application from outside the official app store, but it does not necessarily remove the phone’s operating-system restrictions.

• Additional running costs: $800
• Less depreciation: $300

• The $100 reduction in fixed production overhead absorbed is only an accounting reallocation. It does not represent an actual saving in total fixed overhead.

• Endpoint Manager: manages hosts and sensor-related settings.
• Falcon Investigator: supports investigation and analysis, but does not necessarily grant RTR access.
• Remediation Manager: handles remediation-related actions rather than interactive host access.

• Unfamiliar locations or IP addresses
• Anonymous or malicious IP addresses
• Leaked credentials
• Unusual sign-in behavior

• Code signing: Verifies the software’s authenticity and integrity; it does not hide the source code or prevent reverse engineering.
• Tokenization: Replaces sensitive data with tokens, mainly for protecting data such as payment information—not software logic.
• Blockchain: Provides a tamper-resistant record of transactions or data; it does not protect compiled code from analysis.

• Act as the default gateway for devices in that VLAN
• Route traffic between different VLANs
• Provide management access to the switch

text 
interface vlan 10 
 ip address 192.168.10.1 255.255.255.0

• Layer 1: Check cables, power, and link lights.
• Layer 2: Check switching, VLANs, and MAC learning.
• Layer 3: Check IP addressing, routing, and gateways.
• Higher layers: Check services, applications, and user settings.

• Create a plan of action: Decide how to implement the fix.
• Implement the solution: Apply the selected fix.
• Verify functionality: Confirm the problem is resolved and systems work normally.

• Labels control access and protection, not blanket exclusion.
• If the user has permission to open a labeled file—especially if the label allows authenticated users to view it—Copilot can use that file in a summary.
• If the label applies encryption and the user lacks the required usage rights, Copilot should not use the file or reveal its contents.
• Copilot honors the user’s existing permissions, so it should not expose labeled content to an unauthorized user.

• How quickly the vendor must respond to incidents or requests
• Availability or uptime requirements
• Resolution time targets
• Performance expectations and penalties for failing to meet them

• SOW (Statement of Work): Describes the work, deliverables, scope, and schedule.
• MOA (Memorandum of Agreement): Documents an agreement in which parties commit to specific responsibilities.
• MOU (Memorandum of Understanding): Records a general intention to cooperate; it may not be legally binding.

1. CALCULATE
2. AND
3. FILTER

DAX 
Transaction Category = 
CALCULATE( 
    MAX('Transaction Size'[Size]), 
    FILTER( 
        'Transaction Size', 
        AND( 
            Sales[Sales Amount] >= 'Transaction Size'[Minimum], 
            Sales[Sales Amount] <= 'Transaction Size'[Maximum] 
        ) 
    ) 
)

• FILTER examines the rows in the Transaction Size table.
• AND ensures the sales amount falls between the category’s minimum and maximum values.
• CALCULATE evaluates the result in the modified filter context and returns the matching category.