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Professional Diploma in Digital Marketing Questions 66–70 (page: 15)

Updated On: 9-Feb-2026

You understand there is a standard measure of the rate at which users leave a website immediately after arriving on it. What is this known as? Choose one of the following:

  1. Bounce rate
  2. Page rate
  3. Flight rate
  4. Exit rate

Answer(s): A



You wish to share the Audience Overview report internally with your team. Where would you first click in the Google Analytics screen shown to output the current report as a CSV file?

  1. The answer is Exhibit B.

Answer(s): A



Click in the Google Analytics screen shown in order to access information about what users are currently doing on your website.

  1. The answer is Exhibit B.

Answer(s): A



Setting a specific and measurable _______ is a vital step before defining a Key Performance Indicator (KPI) for your organization.
Complete the sentence by choosing one from the following:

  1. Goal
  2. Transaction
  3. Funnel
  4. Aim

Answer(s): A



Which one of the following is NOT a key stakeholder in social media? Choose one of the following:

  1. ISP
  2. User
  3. Technology Provider
  4. Advertiser

Answer(s): A



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