In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray. After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better. This study shows that packaging has a significant impact on consumers’ judgment of the effectiveness of a laundry detergent. Which of the following, if true, would most strengthen the conclusion drawn in the marketing study?
Answer(s): B
Don’s, a chain of supermarkets, has entered into an agreement in which Rose Computers will sell Don’s an unlimited number of its least expensive PC’s at one-fourth the regular wholesale price. In return, Don’s has agreed to purchase all of its scanners and other electronic information-processing equipment from Rose or from Omicron, Rose Computers’ parent company, for the next ten years. Don’s will offer a Rose PC free to any school that turns in Don’s register receipts totaling $100,000 within the next six months. The vice-president in charge of advertising for Don’s expects that the computer giveaway will obviate the need for a massive new advertising campaign for the next six months and that Don’s can make up the expenditures for the PC’s by writing them off its income taxes as charitable donations.The plans formulated by Don’s assume each of the following EXCEPT:
Answer(s): A
Manufacturers of household appliances are still urging the public to purchase food processors. The various manufacturers’ advertisements all point out that the prices of these appliances are now lower than ever and that each food processor comes with a lifetime service warranty. In addition, many manufacturers offer sizable rebates to customers who purchase food processors within a given time period. With these incentives, the advertisements contend, people can hardly afford not to purchase food processors.Which answer choice is a logically prior issue that the manufacturers’ advertisements fail to address?
Since the invention of digital readout, machine designers have rushed to replace conventional dials and gauges with digital units. Yet the digital gauge has drawbacks in some situations. Since it presents an exact numeric value, it must be decoded and analyzed by a human operator; its meaning cannot be read in an instantaneous scanning. An analog dial or gauge can be marked with red to alert the operator when a value is entering a danger zone; a digital gauge cannot. And it is difficult to tell whether a digital readout is increasing or decreasing over time, while the up or down movement of a pointer on an analog gauge can be quickly and easily observed.The author of the passage above would probably recommend the use of digital gauge in cases whenI) warning of a sudden rise or fall in value is neededII) an operator must read and interpret several gauges within a few secondsIII) a precise numeric value is essential
Contrary to the statements of labor leaders, the central economic problem facing America today is not the distribution of wealth. It is productivity. With the productivity of U.S. industry stagnant, or even declining slightly, the economic pie is no longer growing. Labor leaders, of course, point to what they consider an unfair distribution of the slices of pie to justify their demands for further increases in wages and benefits. And in the past, when the pie was still growing, management could afford to acquiesce. No longer. Until productivity resumes its growth, there can be no justification for further increases in the compensation of workers.Which of the following statements by a labor leader focuses on the logical weakness in the argument above?
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