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Free Google Google Adword Advertising Fundamentals Exam Braindumps (page: 9)

Page 9 of 53
PDF with 225 Questions

You are an SEO consultant for Henry's company. Henry is interested in the Google AdWords program, but he's mostly interested in branding his site and getting ad visibility. With this in mind, which bidding option would you recommend to Henry?

  1. Conversion optimizer
  2. Cost-per-view
  3. Cost-per-click bidding
  4. Cost-per-thousand impressions

Answer(s): D



You are a Google AdWords consultant for your client who is developing a new ad. Your client has asked if you could create a mind map to help create keywords and ideas for what his clients may be searching for. What tool can you use to create this chart for your client?

  1. Google analytics
  2. Google trends
  3. Google advanced search
  4. Wonder wheel

Answer(s): D



Juan is the SEO Manager for his company and he's creating a Google AdWords campaign. Juan is trying to determine how Google positions ads on the page of search listings. Which one of the following is the correct explanation of how Google positions advertisements?

  1. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a quality assurance metric called Performance Score.
  2. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a relevancy metric called Relevant Score.
  3. Ads are positioned on pages based on their Conversion Rank, which is a combination of Juan's bid and a quality assurance metric called Relevancy Score.
  4. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a relevancy metric called Quality Score.

Answer(s): D



Seth has created an image advertisement for his client. After a week of creating the ad, Seth now wants to create a report for the image ad. Where can Seth create the image ad report?

  1. Sign into Google AdWords, Reports tab, Statistics, Create Report, Ad Performance, Image Ads.
  2. Sign into Google AdWords, Statistics, Create Report, Ad Performance, Image Ads.
  3. Sign into Google AdWords, Ad Performance, Reports tab, Statistics, Create Report, Image Ads.
  4. Sign into Google AdWords, Ad Performance, Image Ads, Create Report.

Answer(s): A



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