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Google Google Adword Advertising Fundamentals Exam
Google AdWords Fundamentals (Page 7 )

Updated On: 12-Feb-2026
Page 7 of 43
PDF with 225 Questions

Jen is a client that's reviewing your work as her Google AdWords consultant. Jen is confused about the quality score and how it affects her ad on Google. Which one of the following, according to Google, is NOT a factor in determining the quality score for ad?

  1. The relevance of the keyword to the ads in its ad group
  2. Jen's account's performance in the geographical region where the ad will be shown
  3. The quality of Jen's landing page
  4. The number of keywords targeted

Answer(s): D



You are working with a client to discuss how their ad will appear in the Google Network. You tell the client that they can customize the ad's content placement, but the customer doesn't understand the concept of content placement. Which one of the following is the best description of content placement in the Google Network?

  1. A placement describes the premium to low-level minimums for an ad to be placed on a Google Network participant's page.
  2. A placement can be an entire Website, a subset of a Website, or even an individual ad unit positioned on a single page.
  3. A placement is the order in which an advertisement is displayed on a Google Network's participant's page.
  4. A placement is where the Google AdWords ad will appear on the Internet.

Answer(s): B



Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they'll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network?

  1. Over 75 percent
  2. Over 80 percent
  3. Over 50 percent
  4. 100 percent

Answer(s): A



You are an SEO consultant for Henry's company. Henry is interested in the Google AdWords program, but he's mostly interested in branding his site and getting ad visibility. With this in mind, which bidding option would you recommend to Henry?

  1. Conversion optimizer
  2. Cost-per-view
  3. Cost-per-click bidding
  4. Cost-per-thousand impressions

Answer(s): D



You are a Google AdWords consultant for your client who is developing a new ad. Your client has asked if you could create a mind map to help create keywords and ideas for what his clients may be searching for. What tool can you use to create this chart for your client?

  1. Google analytics
  2. Google trends
  3. Google advanced search
  4. Wonder wheel

Answer(s): D






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