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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 18)

Page 17 of 56
PDF with 221 Questions

According to Google, there are three primary benefits of YouTube for users and marketers.
Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

  1. Opportunity to participate on multiple platforms, allowing portability of content
  2. Online presence to sell items in an auction-style format using Google Checkout
  3. Access to the largest inventory of professional and user-generated videos in the world
  4. Ability to engage with a massive community that is already interacting with the content

Answer(s): B



Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German.
Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

  1. Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
  2. Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
  3. Brad will need to create a separate campaign for each language and target the best location for the ad.
  4. Brad will need to create a separate campaign for each language.

Answer(s): C



In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use.
Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

  1. Cost-per-thousand bidding
  2. Cost-per-month bidding
  3. Cost-per-click bidding
  4. Cost-per-acquisition bidding

Answer(s): B



Examine the image below:



Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color red?

  1. In video overlay
  2. In stream video
  3. Image ad
  4. Banner ad

Answer(s): A






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