QUESTION: 1

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group.
Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

Manually adding
Browsing the Web for placements with the Google AdWords toolbar
Copying from the automatic placement table
Using the Placement tool

Answer(s): B

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QUESTION: 2

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking.
What is view through conversion tracking?

It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
It's the number of conversions that have happened from a video ad.
It's the conversion rate for ads in the Google Content Network.
It's the cost of conversions that have happened after a user saw Bob's ad online.

Answer(s): A

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QUESTION: 3

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

30 days
60 days
24 hours
7 days

Answer(s): A

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QUESTION: 4

Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

Set your bids and budget.
Identify your goals.
Find your target audience.
Create your custom display ad.

Answer(s): B

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