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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 3)

Page 3 of 56
PDF with 221 Questions

Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

  1. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
  2. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
  3. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
  4. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

Answer(s): A



Jan has a Website selling shoes and socks online. She would like to use Google AdWords' cost per acquisition approach for her ads. If Jan uses this approach what must she also do?

  1. Jan must also use Google Checkout.
  2. Jan must be a preferred Google vendor.
  3. Jan must use the Conversion Optimizer.
  4. Jan must set her CPC maximum bids to a minimum of 25 cents.

Answer(s): C



Examine the image given below:



What Google Tool is being used in the image above?

  1. Google Wonder Wheel
  2. Google Rich Media Ad Builder
  3. Google Ad Builder
  4. Google Ads Diagnostic Tool

Answer(s): C



Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad.
What other reason is valid for using the cost-per-click bidding?

  1. If you want to be included in Google Content Network, you must use cost-per-click bidding.
  2. If you are creating a display ad, you must use cost-per-click bidding.
  3. If you want to include video overlays ads, you must use cost-per-click bidding.
  4. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Answer(s): D






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