QUESTION: 49

You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the datA.Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?

Traffic to a subdirectory
Excluding trading from a specific IP address
User logins
Excluding traffic from domains

Answer(s): C

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QUESTION: 50

Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
Too many keywords will cause Tom's ad to not show in the Google Content Network.
None! Tom should include as many keywords as possible to generate clicks to his site.
Too many keywords will consume Tom's entire budget.

Answer(s): A

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QUESTION: 51

You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

Pages per visit
Time on site goal
Referrers
URL destination goal

Answer(s): C

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QUESTION: 52

You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

With multiple campaigns in one account you can set different daily budgets.
Only with multiple campaigns can the store use the geographical locations.
Multiple campaigns allow the store to target multiple countries.
Multiple campaigns will reduce the cost per click.

Answer(s): A

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Free Google Adword Reporting and Analysis Exam Braindumps (page: 13)

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QUESTION: 52