QUESTION: 81

Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
Quality score is calculated daily based on the ad text, keywords, and landing page.
Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.

Answer(s): B

Reveal Solution Next Question

Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site?

The e-commerce tracking code should be included on all pages of Fred's website.
The e-commerce tracking code should be included on the receipt page of Fred's website.
The e-commerce tracking code should be included on the shopping cart page of Fred's web site.
The e-commerce tracking code should be included on the footer section of all pages in Fred's website.

Answer(s): B

Reveal Solution Next Question

QUESTION: 83

Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

An optimized website will receive more conversions.
An optimized website will receive a better quality score.
An optimized website will help organic search results.
An optimized website will receive a better landing page.

Answer(s): B

Reveal Solution Next Question

QUESTION: 84

Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

Alice can see when people are buying products.
Alice can see from where people are clicking.
Alice can see which clicks are most valuable.
Alice can see how good of a job she's doing.

Answer(s): C

Reveal Solution Next Question

Free Google Adword Reporting and Analysis Exam Braindumps (page: 21)

QUESTION: 81

QUESTION: 82

QUESTION: 83

QUESTION: 84