QUESTION: 73

Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

162.5 percent
$13,000
16.25 percent
$21,000

Answer(s): A

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QUESTION: 74

Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

Jane should actually use Google Analytics for this task.
Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.

Answer(s): C

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QUESTION: 75

Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?

Larry's client doesn't have adequate permission to view the report.
Larry's client is using Linux.
Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
Larry's client has an outdated version of Firefox.

Answer(s): B

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QUESTION: 76

Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

Ineligible
Paused/Deleted
Eligible
Disapproved

Answer(s): A

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Free Google Adword Reporting and Analysis Exam Braindumps (page: 19)

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QUESTION: 76