QUESTION: 85

Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

Answer(s): A

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QUESTION: 86

You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?

The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.
The conversion optimizer helps you identify keyword lists and find negative keywords.
The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
The conversion optimizer uses your conversion data to get you more conversions at a lowe r cost.

Answer(s): D

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QUESTION: 87

What is the difference between a goal and funnel?

A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal.
A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal.
A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal.
A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal.

Answer(s): C

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QUESTION: 88

You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service?

1
All - all profiles must participate since the benchmarking service is set at the account level.
50
10

Answer(s): B

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Free Google Adword Reporting and Analysis Exam Braindumps (page: 22)

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