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Free Google Adword Reporting and Analysis Exam Braindumps (page: 17)

Page 16 of 53
PDF with 211 Questions

John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

  1. Total cost divided by the number of ad clicks
  2. Total cost minus the ad clicks
  3. Total ad clicks divided by the total ad costs
  4. Total cost divided by the ROI of the sale

Answer(s): A



You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance?

  1. Placement performance report
  2. Keyword performance report
  3. Ad performance report
  4. Account performance report

Answer(s): C



You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site.
One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate?

  1. Content > Top Landing Pages > Comparison View
  2. Goals > Funnel Visualization
  3. Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab
  4. Content > Site Search > Search Terms

Answer(s): C



Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

  1. Directly before the </head> tag of her page
  2. Directly after the </title> tag of her page
  3. Directly before the </body> tag of her page
  4. Directly after the </body> tag of her page

Answer(s): C






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