Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?
Answer(s): A
Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?
Answer(s): C
What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear?
A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?
Answer(s): D
What term does Google use to describe the Return on Investment for Google AdWords campaigns?
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