Free Google Adword Reporting and Analysis Exam Braindumps
Google Adword Reporting and Analysis Questions 66–70 (page: 15)

Updated On: 10-Feb-2026

You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer?

  1. Content-driven
  2. Time on page
  3. Tracking multiple types of conversions
  4. Tracking all movement past the landing page

Answer(s): D



You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

  1. Visitor loyalty reveals statistics about visitors who have visited your site before.
  2. Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
  3. Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
  4. Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.

Answer(s): D



You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

  1. Choose Reporting, Choose Keywords, click Create Report
  2. Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
  3. Choose Reporting, Search Query Report, click Create Report
  4. Choose Reporting, Search Query Report, choose Summary, click Generate Report

Answer(s): C



On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?

  1. 5
  2. 10
  3. 15
  4. 20

Answer(s): C



You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

  1. Average CPC
  2. Clicks
  3. Impressions
  4. CTR

Answer(s): D



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