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  5. Google Adword Reporting and Analysis

Free Google Adword Reporting and Analysis Exam Braindumps (page: 28)

Page 27 of 53
PDF with 211 Questions

Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine?

  1. Content by Title
  2. Top Landing Pages
  3. Content Drilldown
  4. Top Content

Answer(s): B



Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

  1. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
  2. The tracking code doesn't work for blogs - only for static pages.
  3. All pages in the blog need to have the tracking code installed, not just the home page.
  4. The poorly designed site is showing that people are leaving the site because the colors are drab and boring.

Answer(s): A



Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

  1. Conversion tracking helps the client see before and after performance for website optimizat ion.
  2. Conversion tracking allows the client to see the profitability of a keyword.
  3. Conversion tracking allows the client to see overall website performance.
  4. Conversion tracking allows the client to track changes in bids for better return on investme nt.

Answer(s): B



Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad?

  1. 10 days
  2. 7 days
  3. 30 days
  4. 60 days

Answer(s): C






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