QUESTION: 105

You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

60 percent
45
1.66
75

Answer(s): B

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QUESTION: 106

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

Localized search results
Search engine marketing
Search engine optimization
Organic marketing

Answer(s): C

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QUESTION: 107

A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

Persistent cookies
DART cookies
Session cookies
Third party cookies

Answer(s): B

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QUESTION: 108

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

Increase the ad's cost per impression bid
Increase the ad's cost per click bid
Change her ad to an image ad
Change the destination URL of her ad

Answer(s): B

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Free Google Adword Search Advertising Advanced Exam Braindumps (page: 27)

QUESTION: 105

QUESTION: 106

QUESTION: 107

QUESTION: 108