QUESTION: 73

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

Customized targeting
Region and City targeting
Country targeting
City targeting

Answer(s): A

Reveal Solution Next Question

QUESTION: 74

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

Ivan must create an IP Address report, and then resolve the IP addresses to locations.
Ivan must create a Geographic Performance Report in his account.
Unless Ivan creates a location targeting ad, he won't see this information.
Ivan must create an IP Address Report; Google will resolve the IP Address to locations.

Answer(s): B

Reveal Solution Next Question

QUESTION: 75

Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

Proposed changes are in purple.
He'll need to compare his version with Sally's version of the campaigns.
Proposed changes are in red.
Proposed changes are in blue.

Answer(s): D

Reveal Solution Next Question

QUESTION: 76

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
Google AdWords will divide the Ad Rank of the average bid of all ads competing you’re your keywords by your Quality Score, then round off to the nearest cent.
Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.

Answer(s): B

Reveal Solution Next Question

Free Google Adword Search Advertising Advanced Exam Braindumps (page: 19)

QUESTION: 73

QUESTION: 74

QUESTION: 75

QUESTION: 76