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Marketo MCE Exam
Marketo Certified Expert (Page 2 )

Updated On: 30-Jan-2026
Page 2 of 16
PDF with 75 Questions

The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:



In which component of the Control Panel will the schedule for the email be set?

  1. Add A/B Test
  2. Schedule
  3. New Email
  4. Edit Smart List

Answer(s): C


Reference:

https://gosolomon.com/mce-study-guide-program-fundamentals/



Given the webinar program statuses below, which of the statements is true?

  1. Once members are marked as "Attended", they cannot move to "Attended On-demand".
  2. Once members are marked as "Attended", they cannot move to "No Show".
  3. Once members are marked as "Registered", they cannot move to "Waitlisted".
  4. Once members are marked as "Registered", they cannot move to "Invited".

Answer(s): A



The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.
In which two ways can this be done? (Choose two.)

  1. Set up a list called "reset leads score to 0" and add the lead to that list.
  2. Do nothing because unsubscribing automatically resets the score to "0".
  3. Mark the lead as marketing suspended because that will automatically change the score to "0".
  4. Set up a batch smart campaign with a flow action step to change the score to "0".
  5. Change the score manually to 0 on the Lead Details page.

Answer(s): D,E



What should be used to make program acquisition automatic?

  1. Local landing page
  2. Global form
  3. Global landing page
  4. Hidden form fields

Answer(s): A



A marketing manager needs to create a program to use when gating content on the company website.
Which two channel type combinations are appropriate for this activity? (Choose two.)

  1. An Engagement program with channel Content
  2. An Email program with channel Gated Content
  3. A Default program with channel Email
  4. A Default program with channel Gated Content
  5. A Default program with channel Web Form

Answer(s): A,C



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