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Marketo MCE Exam Questions
Marketo Certified Expert (Page 4 )

Updated On: 16-Feb-2026
Page 3 of 16
PDF with 75 Questions

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?

  1. All leads in the program with an engagement score higher than 5.
  2. All leads who have not exhausted content in the entire program.
  3. All leads who have exhausted content in the entire program.
  4. All leads who are in the first stream of the program.

Answer(s): C


Reference:

https://nation.marketo.com/t5/Product-Discussions/What-happens-to-exhausted-leads-when-new- content-is-added/td-p/57316



Which type of score should sales look at to identify purchasing authority?

  1. Demographic
  2. Engagement
  3. Account
  4. Behavioral

Answer(s): A


Reference:

https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf



Which field should a marketer use to pause emailing to a lead?

  1. Email Suspended
  2. Unsubscribed
  3. Marketing Suspended
  4. Blacklisted

Answer(s): C


Reference:

https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend- communication/m-p/122917



A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?

  1. Choose Lightbox as the embed code type
  2. Design a landing page that gives the visual effect of a pop up window
  3. Change the form type to Lightbox under form settings
  4. Create a New RTP Dialog Web Campaign

Answer(s): A


Reference:

https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328



Which two behaviors can be tracked with Munchkin code? (Choose two.)

  1. Web page visits
  2. Web page clicks
  3. Social media activity
  4. Web page bookmarks
  5. Average time spent on site

Answer(s): A,E


Reference:

https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website






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