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Free MCE Exam Braindumps
Marketo Certified Expert Questions 41–45 (page: 4)

Updated On: 1-Feb-2026
Page 4 of 16
PDF with 75 Questions

What is the reporting impact of selecting an acquisition program when importing a list?

  1. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.
  2. The acquisition program is required to show program success in the List Performance report.
  3. The acquisition program is required to show the number and percent of new names in the Program Performance report.
  4. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Answer(s): C



A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)

  1. Sample size
  2. Champion/Challenger
  3. Segment size
  4. Dynamic content
  5. Winning criteria

Answer(s): C,D



A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?

  1. Email templates
  2. Tokens
  3. Segmentation
  4. Smart Lists

Answer(s): A


Reference:

https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208



What form field type can be used to capture URL parameters?

  1. Input Masking Fields
  2. Hidden Form Fields
  3. Dynamic Form Fields
  4. Anonymous Form Fields

Answer(s): B


Reference:

https://docs.marketo.com/display/public/DOCS/Set+a+Hidden+Form+Field+Value



The communication limits for your Marketo instance are as follows:



Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

  1. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
  2. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.
  3. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
  4. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Answer(s): B



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