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Free MCE Exam Braindumps
Marketo Certified Expert Questions 39–58 (page: 5)

Updated On: 1-Feb-2026
Page 5 of 16
PDF with 75 Questions

What is a reason to include a text version with an HTML one when sending an email?

  1. Including a text version makes it more likely for people to click.
  2. Text emails have higher delivery rates than HTML.
  3. Text emails offer a better user experience than HTML.
  4. Some email clients can only receive text emails.

Answer(s): A


Reference:

https://blog.marketo.com/2017/07/html-text-emails-better.html



An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

  1. Setup
  2. Email Script
  3. Smart List
  4. My Tokens

Answer(s): A


Reference:

https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792



A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?

  1. A lead needs to be sent to a CRM to receive an acquisition program.
  2. A lead fills out a form on a landing page in the program.
  3. A lead is added to the CRM and synced to Marketo.
  4. Admin Acquisition Program is automatically assigned to new leads.

Answer(s): A



A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

  1. Stream cadence must be set.
  2. Engagement score must be turned on.
  3. The engagement program stream must be activated.
  4. Archived content must be shown.

Answer(s): A



A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?

  1. Adjust the duplicate System Smart List filter value to Full Name
  2. Create a Smart List using the Full Name filter and the duplicate constraint
  3. Edit duplicate identification settings in the Admin panel
  4. Create a segment using Full Name

Answer(s): A


Reference:

https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td- p/47687



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