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Free MCE Exam Braindumps (page: 6)

Page 2 of 19
PDF with 75 Questions

The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:



In which component of the Control Panel will the schedule for the email be set?

  1. Add A/B Test
  2. Schedule
  3. New Email
  4. Edit Smart List

Answer(s): C


Reference:

https://gosolomon.com/mce-study-guide-program-fundamentals/



On a People Performance report, how is timeframe restricted?

  1. Date of Activity
  2. Both a and c
  3. Sent Date
  4. Created Date

Answer(s): C


Reference:

https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036



Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email.
Which three steps must Kurt complete in order to accomplish this? (Choose three.)

  1. Add a new My Token to the program called {{my.webinar URL}}
  2. Create a smart campaign using the Fills Out Form trigger
  3. Create a smart campaign using the Send Alert flow step
  4. Change the form settings to operational
  5. Create an email that includes the {{member.webinar URL}} token
  6. Change the email settings to operational
  7. Create an email that includes the {{webinar.link URL}} token

Answer(s): B,E,F


Reference:

https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form- To-Limit-Registration/td-p/198765



The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads' score?

  1. -100
  2. {{System.Reset}}
  3. Reset
  4. = 0

Answer(s): D


Reference:

https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value- Lead-Score/m-p/190403






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