QUESTION: 21

A marketer has a global form that is used on five white-paper landing pages. How can the marketer determine which leads filled out the form on a specific landing page?

Create a Landing Page Performance Report
Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
Create a form submission list in the Design Studio

Answer(s): C

Reference:

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885

Reveal Solution Next Question

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

Include an Unsubscribe link in all marketing emails
Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email
Suppress all non-US respondents
Create the processes to abide by a country's SPAM laws

Answer(s): B

Reveal Solution Next Question

QUESTION: 23

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?

Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

Answer(s): D

Reveal Solution Next Question

QUESTION: 24

What is one difference between segmentations and smart lists?

A lead can exist in multiple segmentations but not in multiple smart lists.
Segmentations can be used to create dynamic content while smart lists cannot.
Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Smart lists can be used in smart campaigns while segmentations cannot.

Answer(s): B

Reference:

https://gosolomon.com/mce-study-guide-targeting-personalization/

Reveal Solution Next Question

Free MCE Exam Braindumps (page: 7)

QUESTION: 21

Reference:

QUESTION: 22

QUESTION: 23

QUESTION: 24

Reference:

MCE Exam Discussions & Posts