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Free MCE Exam Braindumps
Marketo Certified Expert Questions 64–68 (page: 7)

Updated On: 1-Feb-2026
Page 7 of 16
PDF with 75 Questions

Which three token types can be used to insert a date into an email? (Choose three.)

  1. Rich Text
  2. Date
  3. Calendar File
  4. Number
  5. Text
  6. Score

Answer(s): B,C,D


Reference:

https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403



A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?

  1. The report will identify the first program status as a success and calculate based on that.
  2. The report will return a null value for cost per success.
  3. The report will identify the last program status as a success and calculate based on that.
  4. The report will return an error for cost per success.

Answer(s): B


Reference:

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885



What is the purpose of a default value in a token?

  1. To display values like current Date/Time
  2. To show a value if a lead's referenced field is empty
  3. To refer to the name or description of a program
  4. To create custom variables at the Campaign Folder or Program level

Answer(s): C


Reference:

https://docs.marketo.com/display/public/DOCS/Tokens+Overview



What needs to be done to track the success of programs using a custom channel?

  1. Ensure forms are local to the program
  2. Upload the list of attendees to a list in the program
  3. Ensure that program statuses are being updated
  4. Include a "Responded" program status

Answer(s): C


Reference:

https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496



A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?

  1. Custom Columns in the Smart List tab
  2. "Lead Created At" in the Setup tab
  3. "Group Leads by" in the Setup tab
  4. Exclusionary filters in the Smart List tab

Answer(s): A



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