QUESTION: 77

MyCo, a telecommunications company, wants to present customers with a free 2GB data offer when contacting the call center for mobile number portability.
Which arbitration factor do you configure to implement this requirement?

Context weighting
Business levers
Action value
Propensity

Answer(s): A

Explanation:

To present a free 2GB data offer when customers contact the call center for mobile number portability, you should configure context weighting in Pega Customer Decision Hub. Context weighting allows you to prioritize actions based on the specific context of the interaction, such as the reason for the call. By setting a higher weight for the free data offer in the context of mobile number portability, you can ensure this offer is prioritized when relevant.

Reference:

Pega Customer Decision Hub User Guide, section on "Applying context weighting in Next-

Best-Action Designer".

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QUESTION: 78

U+ Bank realizes that customers have ignored a particular mortgage offer. As a result, the bank wants to offer the action 30% more frequently.
Which arbitration factor do you configure to implement this requirement?

Business purpose weighting
Context weighting
Action value
Action weighting

Answer(s): D

Explanation:

To address the issue where customers have ignored a particular mortgage offer and the bank wants to offer the action 30% more frequently, we need to configure the appropriate arbitration factor in Pega Customer Decision Hub.
Arbitration Overview: Arbitration in Pega CDH determines how actions are prioritized and selected for presentation to the customer. It involves factors like business value, propensity, and action weighting.
Action Weighting: Action weighting is used to adjust the frequency and priority of specific actions. By increasing the action weighting, you effectively make the action more likely to be selected during the arbitration process.
Implementation:
Navigate to the Next-Best-Action Designer in Pega CDH.
Locate the action for the mortgage offer that needs increased frequency. Adjust the action weighting to increase by 30%. This adjustment modifies the priority calculation, making the action more likely to be selected.

Reference:

Refer to the Pega Customer Decision Hub User Guide 8.5, section on "Understanding Next-Best- Action Designer arbitration" which explains how action weighting influences the prioritization of actions.

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QUESTION: 79

Myco, a telco, currently promotes 24-month contracts with a free handset plus data plan, for example, MyPhone 11 and unlimited calls and dat

The business structure has a sales issue/plans group that contains all actions, which are currently handsets.
Now, the company wants to introduce some new plans without handsets. So, the term handsets no longer applies to the new actions. At what level in the hierarchy can you rename the plans to reflect the new situation?
All levels
Issue level
Action level
Group level

Answer(s): A

Explanation:

Understanding the Context: Myco, a telco, wants to introduce new plans without handsets. Currently, their business structure under the sales issue/plans group contains actions that are handsets.
Business Structure: In Pega Customer Decision Hub, the business structure is organized into issues and groups.
Action Naming: To reflect the new situation where plans do not include handsets, the term "handsets" needs to be changed.
Level of Change: The appropriate level for renaming the plans to reflect this new structure is at the Issue level. At this level, the business context for actions is defined, and changes here will apply to all actions under that issue.

Reference:

As per the documentation, changes to business issues and groups should be done at the issue level to ensure that the new context is accurately represented across all relevant actions.

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QUESTION: 80

A bank wants to leverage the Next-Best-Action capability of Pega Customer Decision HubTM to promote new offers to each customer on their website.
What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

Only the image location and its type
Only the image location
Only the action name and description
The treatment details and relevant action attributes

Answer(s): D

Explanation:

Context: A bank wants to use the Next-Best-Action capability of Pega Customer Decision Hub to promote offers on their website.
Real-time Container Request: When a real-time container request is made, Pega Customer Decision

Hub processes this request.
Response Information: The response sent back to the website includes comprehensive details about the actions.
Details Provided: According to Pega documentation, the response to a real-time container request includes treatment details (like images and descriptions) and relevant action attributes that personalize the offer for the customer.

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Free PEGAPCDC87V1 Exam Braindumps (page: 20)

QUESTION: 77

Explanation:

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QUESTION: 78

Explanation:

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QUESTION: 79

Explanation:

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QUESTION: 80

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