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Free PEGAPCDC87V1 Exam Braindumps (page: 13)

Page 12 of 47
PDF with 184 Questions

The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

  1. Volume constraints
  2. Customer contact limits
  3. Suitability rules
  4. Suppression policies

Answer(s): B

Explanation:

To ensure that customers do not receive more than four promotional emails per quarter, you can use customer contact limits. This setting allows you to define the maximum number of contacts a customer can receive over a specific period, regardless of their responses to previous actions. By setting this limit, you can prevent overcommunication and enhance customer experience.


Reference:

Pega Customer Decision Hub User Guide, section on "Controlling the number of customer contacts with outbound limits".



U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?

  1. Customer contact limits
  2. Suppression policy
  3. Volume constraints
  4. Applicability rules

Answer(s): A

Explanation:

To ensure that a customer does not see offers on their account page if they have already received three home loan offers in the last two weeks, you need to define customer contact limits. These limits allow you to control the number of times a customer can be contacted with specific types of offers within a given timeframe, thus preventing overexposure and enhancing customer satisfaction.


Reference:

Pega Customer Decision Hub User Guide, section on "Creating a contact policy".



To which types of decisions can Pega Customer Decision HubTM be applied?

  1. Determining how to retain a customer
  2. Determining why response rates for a campaign in one region are below average
  3. Determining how to optimize the product portfolio to increase market share
  4. Determining the cause of a customer's problem

Answer(s): A

Explanation:

Pega Customer Decision Hub can be applied to various types of decisions, including determining how to retain a customer. It leverages decision management and AI technologies to analyze customer data, predict behaviors, and recommend personalized actions that can help improve customer retention and satisfaction.


Reference:

Pega Customer Decision Hub User Guide, section on "Improving customer experience with next-best-action on owned channels".



MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?

  1. Place a paid ad
  2. Make a call
  3. Send an email
  4. Create a Facebook post

Answer(s): A

Explanation:

To present customer-centric mobile internet offers on Facebook, MyCo should place a paid ad. This action ensures that the offers are targeted and displayed to the relevant audience on the social media platform, leveraging Pega Customer Decision Hub's integration with paid media channels like Facebook Ads.


Reference:

Pega Customer Decision Hub User Guide, section on "Defining triggers for paid media".






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