As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.Which three business issues do you recommend? (Choose Three)
Answer(s): A,B,C
Next-Best-Action Strategy Application: Pega's Next-Best-Action strategy can be applied to various business issues to optimize decision-making and enhance customer interactions. Collections: Used to manage and optimize debt collection processes by determining the best actions to take with customers who have outstanding debts.Service: Enhances customer service interactions by suggesting the most relevant actions or responses to customer inquiries and issues.Retention: Focuses on retaining customers by identifying and executing actions that are most likely to keep them engaged and loyal.
Pega documentation and best practices recommend using Next-Best-Action for these critical business issues to improve overall business performance and customer satisfaction .
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to- one marketing approach. The company is introducing a new data plan. Which two channels can the company use to present the new data plan to a customer? (Choose Two)
Answer(s): B,C
One-to-One Marketing Channels: As the company transitions to a one-to-one marketing approach, leveraging various channels is essential to effectively present new offers like a data plan. Retail Store: Offers can be presented directly to customers through in-store interactions, allowing personalized recommendations based on their profile and behavior. Chatbot: Automated chatbots can engage customers in real-time on digital platforms, offering personalized data plans based on customer interactions and preferences.
Pega's documentation on channel usage in Next-Best-Action strategies highlights the effectiveness of using retail stores and chatbots for personalized customer engagements .
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to- one marketing approach.The company is introducing a new data plan.To offer the new data plan, what must the mobile company focus on when implementing the Next- Best-Action paradigm?
Answer(s): D
When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on "Customer relevancy and business profitability." This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.
Pega Customer Decision Hub User Guide, sections on "Next-Best-Action Designer" and "Improving customer experience with next-best-action".
U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank:The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200". As a Strategy Designer, how do you implement this change?
Answer(s): C
To implement the change in the threshold value for the USD 2000 credit limit from "<175" to "<200", as a Strategy Designer, you should change the cutoff value in the results tab of the scorecard decision component. This adjustment ensures that the decision logic used to automatically approve credit card limits reflects the new threshold, thereby updating the conditions under which customers qualify for the specified credit limit.
Pega Customer Decision Hub User Guide, section on "Configuring scorecards and decision components".
U+ Bank wants to use Pega Customer Decision HubTM to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
Answer(s): B,D
To enable the website to communicate with the Pega Customer Decision Hub and show the Reward Card offer to qualified customers, you need to:Enable the web channel in the Next-Best-Action Designer's Channel tab. This step activates the web channel for inbound interactions, allowing the system to deliver personalized actions to customers visiting the website.Map the real-time container to a business structure level. This ensures that the container is correctly linked to the business context, allowing the system to deliver the right offers based on the customer's interactions with the website.
Pega Customer Decision Hub User Guide, sections on "Enabling channels and triggers" and "Managing content in real-time channels with real-time containers".
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